by Jim Cermak TradeShowU.biz 1) Common Trade Show Mistakes
We all make mistakes. Every one of us. Unfortunately, when we make them at Trade Shows, we may not even realize that these are even mistakes or how our actions can hurt our profits. But they do! In this week's episode, I discuss my top 9 mistakes (plus a bonus one) which I see at nearly every trade show! Here's the first couple, and then click on the link to listen to the whole list:
Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not!
Not Training your staff How to Work a Show - many companies train their people on their products, and services, what promo items they're giving away, and other things. But the difference maker is training them HOW to work a show by engaging with attendees!
Listen now for the whole list! Episode #188 - Common Trade Show Mistakes
2) Did You Miss This? I dropped a Bonus episode on Thanksgiving!
I was happy to have my good friend Michael Green discuss ideas he has used for success! (click here to learn more about this amazing person)
The episode is all about how to tie Food and Beverages to specific products and brands. You will be blown away by the creativity!
Click Here to Listen - Ep 187 - MORE Branding with Food & Wine
3) Jim's Pro Trade Show Tip #165 - Keep Your Booth Up until the End!
I see at nearly every show people that start dismantling their booths before the show ends. Some by a few hours!
I get it - sometimes the attendee traffic is pretty much non-existent near the last hours of the show...especially if it's a multi-day show.
However, not only can you miss out on significant opportunities for those attendees who may still be walking the show, it's also a very bad look to the show organizers. Don't put your company reputation on the line just to try to get out the door an hour earlier.
You invested to be at the show - take full advantage of every minute!
4) Delivering Greater ROI to Exhibitors (free video training webinar)
Join host Vinnu Deshetty (Founder of EVA Events Management Platform) and me (Jim Cermak) as we discuss Delivering Greater ROI to Exhibitors
We share ideas on how to create a tradeshow program that has existing exhibitors renewing their contracts and new ones breaking down your doors to get in. Key takeaways from the webinar:
--- What information do your exhibitors really want
--- Ideas to set your exhibitors up for success
--- What exhibitors really like at tradeshows and what drives them nuts
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!
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