Your company/business/brand LOGO acts as your company’s ‘face’ & allows people to connect with it and remember it.
Your logo needs to be identifiable to your audience. It should represent the look & feel of your business b/c it is the most recognizable brand identifier that you have.
Here are a few tips to keep in mind when coming up with your logo:
Minimal Words Less IS more! Having less words on your logo (maybe just your business name is enough), creates an easier opportunity for people to ‘see’ your logo.
High Contrast High-contrast shades are the best way to add energy and life to your logo design and build the perfect bold brand.
Simple Make your brand logo as simple as possible so that your audience can remember it easily & quickly.
Your logo is the most recognizable brand identifier that you have - it is the visual representation of your brand
With that being, said, CLICK HERE for my FREE mini-course, ‘6 Proven Steps to Get Your Business Started on TikTok'.
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.
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