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Webinar--How a Corporate Negotiated Hotel Program Changes the Game

Writer: Barb FerrignoBarb Ferrigno

by John Hunter Lodging costs can comprise up to 40% of a company’s total travel and entertainment expenses, providing a large opportunity for spend management. Did you know that hotels will offer lower room rates to clients in exchange for guaranteed volume? By committing volume to a hotel, clients receive many other benefits as well. However, corporate negotiated hotel programs can be complex, particularly in a time of supplier consolidation, new technologies, shifting hotel distribution and revenue management strategies and the growth of private lodging options (think Airbnb and HomeAway). Corporate negotiated hotel programs also require a high level of maintenance and frequent examination. This on-demand webinar examines the value of negotiated hotel programs to corporations, and in particular the value of auditing to ensure negotiated rates have been fully and correctly loaded into global distribution systems and other booking systems, that those rates are available for travelers to be booked, and that they are competitive with rates offered online to other travelers. View our on-demand webinar to find out all the details from our experts and discover:

  • How a negotiated hotel program can be beneficial to your organization.

  • Tips and best practices surrounding negotiations.

  • Effective ways to track and audit corporate rates to realize full value.

John Hunter John is the Senior Manager of Event Cloud Content Marketing at Cvent. He has 11 years of experience writing about the meetings and events industry. John also has extensive copywriting experience across diverse industries, including broadcast television, retail advertising, associations, higher education, and corporate PR.

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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 46 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

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