Have you ever gotten frustrated with the engagement on your social media posts? Seems like one day you put up a post and get hundreds of likes and solid engagement, and another day you post something similar and get virtually nothing! Why? It's because the social media algorithms own your audience, not you. But you do own your email list! That's why I wanted to have the smartest email guru I know to help you make the most of your list! 1) This week - Mastering Email Marketing
Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her client’s needs, focusing on increasing engagement and sales. Creative and always willing to learn from her mistakes, Liz shows exhibitors how to transform their existing email marketing campaigns into money-making machines that will keep their audience eager for more.
We discuss:
Liz's exclusive Email Staircase framework
What do you mean by friends in the inbox?
What goes in a newsletter and how do we get people to care enough to read it?
How do we turn people into customers?
Do subject lines matter?
Listen now to #218 and SHARE IT! Episode #218 - Mastering Email Marketing
2) Amazing FREE GIFT from this week's guest!
Liz Wilcox's exclusive Mega Email Swipe File
Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject lines so you never have to write an email from scratch again.
Get it here: https://lizwilcox.ck.page/4072e76815
3) Jim's Pro Trade Show Tip - Get to know the Exhibitors around you! Take the time before the show and during the slower times to reach out to and network with the exhibitors around you. You never know which may become a customer, vendor, or referral source! Also helps if you are working the show by yourself and need someone to watch your stuff while you run to the restroom!
Have a question or challenge? Contact Me Jim
Jim Cermak Host & Trade Show Coach jim@tradeshowu.biz
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