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Writer's pictureBarb Ferrigno

Trade Show lessons from Alabama coach Nick Saban


Should you make changes to your trade show exhibit mid-show? I mean who does that? I say it's time to give it some serious thought! And there's nobody better to give us advice on how to adjust in the middle of a show than the legendary championship coach, Nick Saban, who is the best at making halftime adjustments for his football team! Coach Saban is not the guest this week (sadly) so I am turning his Football Lessons into your Trade Show Lessons! You'll find a video of this episode on the Trade Show University YouTube channel! Be sure to check it out - especially my high-tech titles in the video! And please Subscribe!! Would help out my newbie channel so much! 1) This week - Lessons from Nick Saban

Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. I break down his tips to help exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events


I go deep into Coach Saban's 4 keys to Halftime (aka mid-show) adjustments!

  1. Have Good Information

  2. Give Assignments

  3. Adjust what's not working and Double-Down on what is

  4. Change things up Day 2 (my words, not his)

Watch this episode on YouTube!!Take me to the Video!


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2) This week's PRO TIP - Watch for emails from your Show Producer!

If you are exhibiting at an upcoming show, be sure to watch your inbox and your junk/spam folder for important updates from the show! You don't want to be caught off-guard by missing important information that can cost you missed opportunities or additional fees!

3) NEW BOOK - 25 Ways to Delight Customers!


Looking for that something "extra" to distinguish your business from the competition? You'll find 25 proven ideas in Bob Pacanovsky's first book, learned over 29 years of experience - an easy read all about Hospitality: making a personal and emotional connection with your customers. Grab a copy and learn how you can use Hospitality to elevate the experience you deliver to your customers every day! Get the Book here - www.BobPacanovsky.com/newbook Listen to Bob's interview on Trade Show U - Episode 93 with Bob Pacanovsky

4) Looking for a Topic? Find what you need FAST!

- Visit our Episode Guide HERE! Have a question or challenge? Contact Me!

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