As businesses scale from $10 million turnover and above, their marketing strategy becomes increasingly complex and critical for sustaining their continuous growth. The right mix of strategies in these areas will impact an organisation's competitive edge, customer engagement, customer acquisition and overall market presence.
In this blog we’ll explore the essential components for marketing strategies, design tactics, content development, and web & app development for mid-sized enterprises. We’ll also focus on building a capable internal team and discuss the strategic benefits of outsourcing to specialised agencies.
Marketing Strategies: The marketing strategies for any mid-sized enterprises should be data-driven, and aligned with the firm’s broader business objectives. Here are key components to consider:
Use qualitative and quantitative research methods to understand market trends, customer behaviour, and competitive landscape for the decision making process.
Identify and segment the target audience for more personalised and effective marketing campaigns implementation.
Establish a unique value proposition and brand identity that resonates with the target audience. It includes brand message, voice, and visual identity.
Use & coordinate various marketing tools and media channels to deliver a consistent message. It includes a mix of digital marketing (SEO, SEM, social media, email marketing) and traditional marketing (print, events, PR).
Define clear objectives and key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Regularly review and analyse these metrics to refine your strategies and tactics.
Designing Tactics plays a crucial role in capturing attention, conveying brand values, and enhancing user experience. The key design tactics include:
Create a user-centred design (UCD) based on the needs and preferences of the end-users.
Ensure websites and applications are accessible and visually appealing across all devices and screen sizes.
Strategically arrange design elements to guide users' attention and actions, using colour, contrast, typography, and spacing.
Maintain a cohesive visual identity across all marketing materials and touchpoints.
Incorporate interactive features such as animations, hover effects, and multimedia to engage users and enhance the overall experience.
Content Development is the backbone of any successful marketing strategy. It educates, informs, and engages the target audience, driving them toward conversion. Here is what you need to do:
Develop a detailed plan like a calendar, and editorial guidelines, that outlines the types of content to be created, the channels to be used, and the goals to be achieved.
Focus on creating high-quality, relevant, and valuable content that addresses the needs and interests of the target audience. It could be blog posts, articles, whitepapers, case studies, videos, and infographics.
Ensure content is optimised - keyword research, on-page SEO, and backlinking strategies- for search engines to increase visibility and boost organic traffic.
Use multiple channels to distribute content and reach a wider audience. This includes new media, digital magazine, social media, email newsletters, print media, out of home media and content syndication.
Encourage audience interaction through comments & social shares.
Web & App Development: Create a robust web and app development strategies for a strong digital presence that
Ensure websites and applications handle increased traffic and usage without compromising performance.
Implement robust security measures to protect user data and comply with industry regulations.
Create intuitive and seamless user interfaces that enhance user satisfaction and retention.
Ensure digital platforms integrate seamlessly with marketing automation tools, CRM systems, and analytics software.
Regularly update and improve websites and applications based on user feedback, technological advancements, and changing business needs.
How to approach Building a Team and Outsourcing for a mid-sized firm, we’ll highlight a few key points by maintaining balance between internal capabilities with external expertise.
Build an in-house team with core competencies in strategic planning, brand management, and content creation.
Partner with specialised agencies for areas requiring specific expertise, such as advanced SEO, complex web development, and large-scale content production.
Establish clear communication channels and collaborative processes between the internal team and external partners. This ensures seamless integration and alignment of efforts.
Choose agencies with a proven track record, industry expertise, and cultural fit. Conduct thorough evaluations and establish clear contracts and expectations.
Conclusion
Companies with turnover of and above $10 million should revisit their strategies quarterly or half yearly to maintain their sales momentum. They should also build a capable internal team and strategically outsource specialised tasks. This strategy can leverage the best of both worlds, driving efficiency, innovation, and competitive advantage.
AMSDigital is a digital marketing agency Delhi and website designing company delhi. We help companies build better marketing strategies and implement their marketing strategies to get timely results.
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