Businesses, globally, are looking for ways to increase revenue. such as assortment/price segmentation changes, NPD, reduced package sizes, increasing prices, reducing promotion depth are just a few metrics that will provide you with the information needed to have a clear, concise picture of your company’s success in your marketing strategy. Knowing how to read your data is crucial.
Data from different sources can lead to reduced usability and potentially misleading insights. Your reporting needs to be clearly understood or you’re going to spend valuable resources to get the end result. Synchronizing these sources and correcting errors allows you to gain control over your data.
You need a data platform that will integrate, enrich and harmonize your marketing data, providing automated analytics and new insights. Create a unified view across regions and divisions and establish ‘one source of truth’ to stimulate collaboration and maximize organizational impact. It can be used instantaneously in your own cloud, BI platform or with our software.
Pricing and revenue optimization solutions This proven technology and guided analysis framework help you understand.
Unified analysis platform
Our analysis platform provides a unified, coded dashboard delivering a global HQ overview, tailored regional insights, and deep dives for effective decision-making across industries
Global platform
Provides a global HQ overview with rolled-up regional performance and tailored local insights for strategic decision-making, including deep dives for root cause and impact analysis
Driver analysis
Analyzes revenue and share changes, assesses driver impacts on profit, and proactively counteracts declines with timely detection.
Price Elasticity
Evaluates the impact of potential price changes on volume and market share, employing proven methodology and models, and determines whether to follow competitor-initiated price adjustments by analyzing their exact impact.
Portfolio Analysis
Maximizes revenue by identifying and investing in top-performing products, optimizing shelf space through data-driven retail analysis, and identifying underperforming products for potential removal.
Driver Analysis
Find the root cause of revenue and share changes. Compare drivers on revenue impact to see the size of the different effects on your revenue and profit. Counteract declines in revenue and share by spotting them in time to act.
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