In the absence of the ability to touch or feel items in any eCommerce company visual representation of items is essential for the growth of an online retail industry. Photos of products that are visually appealing can positively influence sales on the internet so the use of professional editing tools and essential for online retailers.
Online shoppers who visit shopping sites and eCommerce websites can't touch, feel, and test the product like in a physical store or a showroom. The experiences of consumers and subsequent purchase choices are largely influenced by images of the product.
However, not all images meet the standards required by the customer. Photos of a product could affect the value perception of the product in a variety of ways.
Too much noise
Incorrect lighting
Wrong background
That's where the professional editing of photos is a factor.
Many post-production image editing tasks like straightening, cropping and color corrections, noise reduction ghost mannequins, background removal, etc. These are necessary to create high-quality pictures to be used on eCommerce portals.
Image editing that is high-quality and professional for swimming underwater athletes increases customer engagement
A UK company that has franchises in over eight countries provides swimming lessons to babies. The value-added marketing programs they offer demand them to publish high-quality underwater photos of infants learning to swim with their parents.
The company has collaborated with HabileData to work on the ongoing project of editing images which requires noise reduction, color correction as well and retouching. The team responsible for post-production at HabileData processes thousands of photos quickly and efficiently while meeting strict quality standards.
The result shows as:
Parents who are extremely happy and very engaged.
Improved brand image for client's business
Fantastic words of thanks from our client to the post-production artists we have!
What an eBay study on the importance of product photos in E-commerce concludes:
Images draw attention to buyers and confidence, which can increase conversion rates. This is especially true regarding products in which appearance is a major factor.
Good quality images of products that have been processed improve the general perception of the online store which positively influences shoppers' choices to purchase there.
The study found that successful sellers owe their higher success rate to the quality of the images they utilize to sell their products online. High-quality images played a vital part in neutralizing negative buying experiences.
Increase your site conversion rates through our image editing services.
4 major benefits of high-quality product photos to your online stores Editing images involves a variety of post-processing methods, including the removal of background including shadows, adding shadows, color corrections, etc. All of which can improve image quality.
Enhances the image of a web-based store - Stores with high-quality images of their products will always create a more appealing image than stores that have poor-quality images.
Attracts the attention of customers - The online store does not give its customers the option of trying or touching their products as physically-based outlets.
Improves customer confidence - The most realistic and accurate representation of the image can be a huge help in establishing trust among consumers who are shopping online for the product.
Revenue increases - High-quality images of products are proven to directly correlate with the growth in revenue of any e-commerce site.
Quality image processing reinforces a fashion store’s brand image
Outsource the Photo Edit delivered, a retailer of fashion with 532 stores spread across all 47 states of the USA with a total of 324,000 photos that were edited making sure that bruises or blemishes were not visible on the model's skin. clothes looked smooth and wrinkle-free, and products were accentuated with solid backgrounds, etc. Time to turnaround was 8-12 minutes and included:
Timely launch of the store
Images that reinforced the identity of the client
Savings on costs
7 advanced photo editing techniques to improve product photo quality:
The team at Outsource The Photo Edit, a Hitech solutions provider, helps the top online retailers meet their demands for editing and retouching of their eCommerce including advanced skin retouching mode photo editing services company, ghost mannequins an invisible mannequin effect, and more. We make use of a combination of different operational methods and tools to ensure satisfaction for our clients.
Image cropping and re-sizing
An ideal image view requires cropping and resizing the image to fit different angles. It must be done in normal, thumbnail, and zoom view for an improved perspective. Also, any unwelcome items, borders, or empty areas must be eliminated from the images to allow buyers to focus on the item.
Noise reduction
Images with grainy textures blur the image and cause it to appear unclear. Experts in image editing can eliminate extra brightness and noise in the color spectrum to give a more clear view of the product.
Background removal
An unfocused background for photos can distract buyers and cause them to lose focus on the primary object. Photo editing companies eliminate distracting backgrounds replacing them with more clear and pertinent backgrounds, without impacting the overall quality of the image.
The clipping path, which is typically used to edit background photos is the process of cutting out the object and then placing it onto a clean background. This can reduce the cost of photography for products since the need to take multiple photos for product details is not necessary. Instead, all the details are taken from the primary image.
Image masking
With the help of image masking tools, it is possible to avoid problems with post-production and pre-production as well as costs. The best way to deal with complicated images in which the clipping path is not able to work is image masking aids editors and professionals conceal unneeded image pixels. This technique is useful for image editors who need to eliminate background from complicated images like hair that is waving flames, smoke glasses, chiffon, and many other transparent or semi-transparent images.
Color correction
It's the first step in editing images to correct color or tonal issues. Color correction lets images stand out with real shades, which is usually impossible in the photography of products. Retouching and editing professionals modify the contrast, color, and brightness of photos to make them appear vibrant and vibrant, thus appealing to the eyes of the purchasers.
Photo retouching
It has a long-lasting impression on your viewers. you have the real essence of your image revealed by eliminating the lens's glare, spots, scratches, and blemishes.
Ghost mannequin service
In the clothing industry, 3D-printed displays of clothing offer more visual impact than two-dimensional views. By editing images for the product that show the clothes on a model as seen above. It gives the customer an idea of how the clothing will appear after the garment is put on. The ghost mannequin, or neck joint method will make the clothes appear prominent in the image providing a clearer picture of the style and shape of the clothing - and making the label visible on the neck.
Conclusion
The competitive market for eCommerce requires that webmasters aggressively drive traffic to their websites by engaging visitors, allowing them to browse through a variety of product pages, and enticing customers to purchase and stay on top of timetables for order management. The key to attraction, engagement, and conversion is the application of the latest Photoshop editing techniques that produce excellent, well-editing displays of products.
Beautiful images have proven their value in attracting the attention of consumers. Investing in professional photo editing or outsourcing editing to a professional is worthwhile because of the rapid sales you can expect.
Additionally, thanks to the advent of 3D images, eCommerce sellers offer their customers the chance to interact with their products as they have never before. With 3D imaging of products, customers can select which aspect of the product they would like to view. Customers can zoom in or rotate the object and view the object in motion.
It is the new standard of display for online businesses. When the e-commerce market adopts this style, the importance of photo editing for e-commerce and retouching will expand exponentially.
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