How to Guest Post Effectively for Business Clients

Writing guest posts for a business client can be a valuable part of your content marketing strategy. It can help build brand authority, drive traffic, and improve SEO. Phil Furlong of Furlong SEO Marketing has given us this step-by-step guide to help you create effective guest posts:

Benefits of Guest Posting:

1. Enhanced Visibility: Guest posting on reputable websites can expand your client's reach to a wider audience.

2. Builds Credibility and Authority: Being featured on trusted platforms establishes credibility and authority within the industry.

3. SEO Boost: Quality backlinks from authoritative sites can improve search engine rankings.

4. Targeted Traffic: Guest posts can bring in relevant traffic that is more likely to convert into customers.

5. Networking Opportunities: It can lead to valuable connections with other industry experts and influencers.

Topics for Guest Posts:

1. Industry Trends and Insights: Provide valuable insights into trends that are relevant to your client's industry.

2. How-to Guides and Tutorials: Share expertise on specific topics or tasks related to your client's field.

3. Case Studies and Success Stories: Showcase your client's achievements or customer success stories.

4. Problem-Solving Content: Address common challenges faced by your client's target audience and offer solutions.

5. Opinion Pieces: Share your client's unique perspective on industry-related issues or debates.

Procedure for Writing Guest Posts:

1. Research and Select Platforms:

   • Identify reputable blogs or websites that cater to your client's target audience.

   • Check if they accept guest posts and review their guidelines.

2. Topic Ideation:

   • Brainstorm topics that align with your client's expertise and the interests of the target audience.

   • Ensure the chosen topic provides value and isn't overly promotional.

3. Pitching:

   • Craft a personalized pitch to the selected platforms, explaining the proposed topic and how it benefits their readers.

   • Include samples of your client's previous work and highlight their expertise.

4. Outline and Writing:

   • Once the pitch is accepted, create a detailed outline for the guest post.

   • Write the content, ensuring it's well-researched, informative, and engaging.

5. Incorporate Citations:

   • Provide references and citations for any statistics, facts, or quotes used in the guest post.

   • Include a link to your client's website where relevant.

6. Formatting and Editing:

   • Format the post according to the platform's guidelines (headings, subheadings, bullet points, etc.).

   • Edit for grammar, punctuation, and coherence.

7. Include a Bio and Contact Information:

   • At the end of the post, include a brief author bio that highlights your client's expertise.

   • Provide contact information or links to their social media profiles.

8. Submit and Follow Up:

   • Submit the guest post according to the platform's submission guidelines.

   • Follow up with the platform if necessary and be responsive to any feedback or requests for revisions.

9. Promote the Guest Post:

   • Share the published guest post on your client's social media channels and website to maximize its reach.

Remember, the key to successful guest posting is to focus on providing value to the readers rather than being overly promotional. By following these steps, you can create guest posts that benefit both your client and the hosting platform's audience.