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As small business owners struggle under the enormity of COVID-19, there is still hope. Many small businesses are paving the way for success. Here is a list of resources to help guide you through the trying times ahead:
Start Here
Take the time to do a little triage so you can get a clear picture of available resources.
● Learn from strategies being used by other small businesses.
● Live by this small business survival checklist.
● Give your cash flow a boost by taking out a PPP loan.
● Become a more successful business leader by earning an MBA in business administration.
Cut Costs and Create Revenue
To protect your bottom line, you may need to make specific cuts or changes.
● Negotiate rent for commercial leases.
● Decide if you need to cut salaries or lay off staff.
● Get ideas for keeping your businesses operating. If you haven’t already, use e-commerce website builders to get an online store up and running.
Maintain Your Marketing Presence
Find ways to boost your marketing approach so you can reach more customers.
● Work with Concept Marketing Group to build a new marketing strategy.
● Get tips on communicating with customers during this crisis.
● Rehash your social media strategy to provide resources and build loyalty.
The steps small businesses take during the COVID-19 pandemic affect more than the bottom line. How your small business handles this crisis will also have a lasting impact on your company’s reputation. Instead of throwing in the towel or fighting back against COVID-19 regulations, look for ways to forge ahead while keeping your employees, customers, and business safe.