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Writer's pictureBarb Ferrigno

How's Your TT PFP?


If you spend any time on Social Media, you, of course, see dozens of Profile Pictures.

And in a nano-second, you may decide if they (the person/brand/business in the profile pic) are likable, trustworthy, smart …or not.

Ok - I’m just gonna come right out & say it: Um, maybe, you judge them. :)

Here are 3 Quick Tips About Having a Good Profile Pic:

  1. CLEAR: Make sure that your picture is CLEAR (not blurry). It is suggested to not have a busy background - so that your image pops more.

  2. ONLY YOU: In your profile picture, for your business, only have yourself in the picture (or your brand logo). When there are other people in the picture, no one knows which person is you.

  3. IT’S YOU: Post a Profile Pic that represents YOU and the look/feel of your brand/company. Do you have a fun service/product/brand/business? Have a fun picture! Do you have a more formal business? Have a more formal picture…etc.

So, your Profile Picture is very important for your business. People should be able to quickly recognize your business profile picture when they see it on all of your social media profiles & social media engagement.



Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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