It's not enough to have a good-looking booth display. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients. In this episode we discuss:
Some of the mistakes businesses make when it comes to their trade show booths
How trade show booths will be changing in this digital age
Why good booth design is so much more than nice graphics
And so much more!
Tracey also shares how to get her Trade Show Booth Pre-Design Guide absolutely Free! This will give you everything you need to consider before you start designing. Check out the episode for how to get yours! Listen Now!! Episode 128 - Designing Memorable Displays
******************************************** Quote to Ponder
"Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep!" - Scott Adams
Jim's Pro Trade Show Tip #122
Quality beats Quantity for Promo Items
When selecting promo items for your next trade show, don’t cheap out! Your item has a purpose – to get the attendee to remember you long after the event. For example, if you are giving out great-looking pens but the pens write horribly, they will be thrown away or left in a drawer unused. You will have just wasted your promo dollars. Instead, opt for a pen that writes well and is known to be long-lasting.