Freepik Open houses are an essential part of the marketing strategy for every real estate agent. It is an event that will make or break the deal for the potential buyers, so it might be stressful and time-consuming for the agents to plan and host them.
However, the real estate market is already very crowded, and any creative idea that stands out will bring success to the open house event. Real estate agents should leverage such creative inspiration and ideas and go the extra mile to plan and host an event that will exceed the expectations of potential buyers.
Here are some very cool creative marketing ideas for open houses that you can use as a real estate agent.
Live Stream on Social Media
Let's begin with an exciting idea that doesn't even involve the physical presence of the potential buyers in the open house. Everything can be researched online today, and open houses should be no exception to the rule. You will be able to attract a broader audience of people who can’t be there in person or who learned about the open house event very late. Younger generations are also more comfortable attending an open house live stream than visiting it in person because they are used to making decisions from the comfort of their own home, even if it is only videos and photos they have to look at.
Give out Goodie Bags
Who doesn't want some gifts or things for free when they leave an event, be it small samples of local restaurant goodies or pastries or promotional materials that you can use to advertise the community? Put them together into a cute gift bag for each guest to educate people about the opportunities available in the neighborhood. The attendees will definitely cherish your incentive and respect the time you have dedicated to creating such a charming gift.
Decorate for the Holiday or Season
If you are hosting an open house during the holidays or festive seasons, make sure your property showcases the same festive spirit as well. You can put holiday lights in the winter, beach-themed decor in the summer, or maybe a couple of pumpkins and colorful leaves in the fall. All of these decor touches will help them visualize how it would be to live there during the holidays.
You can even leverage food according to the seasons. Instead of giving away the usual wine or bottled water, provide apple cider in the fall, hot chocolate in the winter, or even a slushy machine on a hot summer day.
Invite the Neighbors
Yes, the neighbors won't be interested in buying the house next to them, but they can be valuable guests for two important reasons. First, they can help you invite as many guests as possible, and second, they can advocate for the neighborhood and explain how good it is to live in it.
Prepare Branded Information Packets
Make sure that each attendee leaves with easy-to-digest information in packets. These should include basic information about the property and information about the surrounding area. You can prepare binder booklets with the branding and packaging neat and tidy. This will demonstrate that you care as an agent to provide all the information you have.
Create a Neighborhood Highlights Board
This is an excellent idea to showcase the information about all the fun things to do in the neighborhood. According to the profile of your attendees, you can tailor the board to meet their needs, for example, pointing out things like nearby playgrounds and schools; if there are mainly families with children, or if they are younger adults, you can showcase the popular bars and the nightlife. This way, you will spark interest much faster than just with an informational packet.
Host a Local Art Show
Last but not least, an art show featuring nearby artists’ art will spark great interest in the community. In this way, you will showcase the unique benefits of the area and draw in a larger crowd as the artist and their friends in the family will likely attend.
Talk with a Property Manager
Property managers have invaluable insights about the properties they are managing and can help you come up with an idea of what you need to showcase first to spark the greatest interest with the attendees. They take care of maintenance tasks and daily operations and know what tenants love about the property so sharing this kind of info with you will help you realize what is important to highlight during the open house event.
Conclusion
Hosting an open house is always challenging, especially if you want to close the sale fast. However, you need to think it through and develop some creative ideas to help you stand out from the competition and draw in a bigger crowd, from which more prospective buyers will emerge. Use the tips in this text and start planning your open house event today.
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