Google Adwords is a fast way of advertising your business/brand on the Google search engine. When you place the ad, it appears whenever a user enters a search using targeted keywords. This is a pay-per-click advertising strategy, so Google displays your adverts and only charges when a user clicks on them. Why use Google Adwords to advertise your business? Continue reading to find out.

Instantaneous results compared to SEO

Google Adwords works similarly to search engine optimization (SEO), whereby the goal is to attract traffic and generate more leads. However, ranking on Google organically through SEO can be time-consuming. This is where Google Adwords comes in. The results are instant, allowing you to get the competitive first spot on search results for specific keywords.

Of course, placing Google Adwords nz comes at a cost, whereby you have to bid for the top spot. However, the strategy is fast and more effective since it gives immediate visibility, and your brand can rank for multiple keywords simultaneously.

More brand awareness

Brand awareness is one of the most important aspects of digital marketing. It is the art of making your brand more recognizable to your target audience. Your brand can use Google AdWords to reach consumers conducting online research on a particular product category. Additionally, you can target users on other websites using Google Display Network, which helps you to grow the number of your consumers.

Accurate targeting 

Targeting allows you to display relevant advertisements to individuals who have particular interests or who are interested in your goods and services. You can target the following aspects with Google Adwords:

• Keywords: These are phrases or words related to your goods and services. Google displays your advertisement when users look for such terms online or visit related websites.

• Language, location, and age: You can target your consumers' language, age, and location.

• Ad site: Display your advertisements on Google Search and Display Networks websites. This is in addition to Google search results pages.

• Days, timings, and occurrences: Decide how often your adverts appear and when to display them throughout specific days or hours of the week.

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Beat your rival’s ads

Suppose you compete fiercely with a brand in your industry, and you believe they share the majority of potential sales. In that case, your goal is to outrank their ads and generate the most leads for more sales. Luckily, Google AdWords offers a more intelligent and reasonably priced way to outperform your rivals. You can employ Google AdWords' "Target Outrank" automatic bidding tactics to modify your bid in order to outbid the designated competitors in the auction. 

Measure your ad performance and costs

One of the best things about Google Adwords is the ability to assess the performance of your ads and, generally, your campaign. Google lets you know the following:

• Who clicked your ad?

• How much traffic did it generate?

• How many leads did it generate? 

• Which keywords attracted the most traffic and leads? etc:
  

Moreover, you have financial discretion over how you spend your money on the campaign. It is up to you how much you want to spend each day, each month, and each advertisement. Payment is due only upon an ad click.

Final words

Integrating Google Adwords into your digital marketing strategy is a wise investment that offers instant results.