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(3/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #3 Be Real

Writer's picture: Barb FerrignoBarb Ferrigno


Guess what?!

Your brand’s VIDEO CONTENT does not have to be a Hollywood film production!

No stylists… No director… No production crew… No script… No bells OR whistles!

Trust me, your viewers want to see the REAL you.

This should take a mountain of stress off your shoulders… because all you have to do is capture ORGANIC CONTENT on your smartphone!

Platforms like Instagram and TikTok have plenty of IN-APP EDITING TOOLS that can optimize your video further.

Here are 5 Easy ORGANIC CONTENT IDEAS:

  1. Meet the Team

  2. Show your Workspace

  3. Behind the Scenes

  4. FAQ’s

  5. Share your Story

Keep it real and keep it YOU!




Need Some Custom Ideas for YOUR Needs? Let's work on some Custom Ideas for YOUR Business Needs - reach out to me and Connect!





Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 46 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

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