When it comes to flooring business, marketing plays a crucial part in guaranteeing success. Over the years, the significance of marketing for flooring companies has been on the rise. Right from reaching potential customers to making adequate numbers of sales, flooring marketing has been the key, and it's not something any flooring company wants to miss out on.
However, how can you market your flooring business effectively? The simple answer is through digital marketing for flooring companies, and if you are unsure of how to go about it, we shall educate you on the tips to utilize in this article. Hence, maximum attention is advised throughout the course reading this article. Let's go!
Follow the tips below to power up your flooring business:
1. Build a Flooring Website
Any flooring company without a website is like a company hidden underground. Times have changed, and most businesses happen online. If you have started or are just starting a flooring company, and you don't have a website, you need to create one, as the website will act as a storefront for your business. How will your potential customers find your business? How will they contact you? These are questions you should ask yourself when establishing a flooring company. Hence, adequate care needs to be taken when building a website for your flooring business.
2. Generate Flooring Leads Through Canvassing
This might sound like an old strategy to you, but it still works. When you canvass, customers get to trust you, as they will get to put a face to your business. When canvassing, have polite interactions with customers and be courteous; fix a goal for each conversation; fix an appointment; and get their contact information. Then follow up with them after you have gotten their contact information.
3. Send Direct Mails
Sending direct mail has been proven to stand the test of time in marketing for flooring companies. Examples, such as email inboxes and mailboxes, have been seen to be depreciating in efficiency. A report from a flooring marketing agency has proven that the average cost of direct mail per lead is $51.40 for mail generation, while it costs $54.10 for postcards. A comparison between this and other sources of average leads has shown direct mail to be more efficient.
4. Utilize Search Engine Marketing and Pay-Per-Click
Using PPC and SEM campaigns is one technique that has been seen to generate quality flooring leads and flooring jobs for flooring companies. Even though Google is the most recognized search engine, other search engines, like Bing, can also utilize this technique. According to research, businesses are seen to make twice as much money on Google Ads. Likewise, for the top 3 paid ads, about 41% of clicks on search results go to them.
5. Use Local SEO Services
SEO, also known as search engine optimization, is one of the best techniques in the digital marketing space. With a good SEO, your website can move to the first page on Google. In fact, with an in-depth SEO strategy alone, your flooring company can get more than enough leads and outrank other websites more than expected. Setting up your Google My Business account is the first step to this. Advancing to backlinking and content marketing is the next step. However, these might require the expertise of a professional if you don't have any idea how to go about them.
6. Create Your Business Profile On Multiple Platforms
Having your business across multiple platforms is a great way to push your marketing strategy forward. Know that the more social media you can join, the more visibility your business will get. Examples of platforms you should join are Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Doing this will allow for more visibility and conversion.
7. Post Consistent, High-Quality, And Engaging Content
Posting high-quality content consistently is one of the ways to carry out marketing for flooring companies. In this case, ensure your content touches every customer's touchpoint, not the one that falls from their ear or mind. Posting these contents consistently will add credibility and trust to your brand, thereby creating more avenues for lead generation for your company.
8. Get Reviews On Social Media
Reviews from customers create a sense of credibility that your flooring installation services deliver. The higher the review, the more trust, as customers will believe they are satisfied with your services. Hence, always ask customers to review you each time they order your services. We advise, if not any, to ensure to get reviews on Facebook, as it is highly recognized as a review resource.
9. Respond To Inquiries
Another thing that can be included while marketing for flooring companies is replying quickly to Inquiries. Hubspot revealed in a report that nearly 66.7% of customers expect a maximum of 10 minutes to get a response. With this, there's a high potential that you generate more leads and sales. We advise you not to leave any message/comment unread for more than a minute.
10. Advertise On Social Media
Social media is not a tool for fun alone. As a company that employs flooring contractors for hire, you want your services to be visible to the outside world, hence the need to use social media. To make it more efficient, opt-in for paid social media and see yourself giving your campaign an extra boost while getting it going faster than you can with organic posts.
11. Employ Good Security Practices
Ensuring the safety and privacy of your customers is another tip to power up your marketing strategy. When customers see that your company has not been breached, they are automatically triggered to join your company. Examples of ways you can come up with these include using multifactor authentication for user accounts, biometric verification, and KYC verification during user onboarding.
12. Use Videos as Marketing Tools
Sometimes, the best way to convey a message to customers is through videos. Out of 86% of business owners who use videos to reach customers, 78% of them have proven that videos increase sales and likewise help generate more traffic. Instead of making serious videos, entertaining how-to videos, customer reviews, and so on can go a long way.
13. Use Artificial Intelligence (AI)
Artificial intelligence has showcased its powerful abilities in various areas, and the business field is no exception. With the proper use of AI in business, time and resources are saved, allowing you to focus more on other parts of your business. Hence, incorporate AI into your strategy and enjoy several advantages that will help grow your business.
14. Use Referral Marketing
Referrals are, most of the time, the way most companies land more sales. It is easier to purchase from a brand if it is recommended by a friend than to see some advertisements on the internet. A friend who gets floor sanding service from your company will refer you to their friends, and this will help to bypass all doubts customers might have about your business. Hence, incorporate referral contests for your existing customers and see your business exceed one more milestone.
Final Thoughts
We hope this article has revealed the necessary tips you can incorporate to proceed to the next step and start generating leads for your flooring business. So, what is keeping you waiting? Take advantage of a few of these techniques and push your business to the next level today!
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