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Writer's pictureBarb Ferrigno

10 TikTok Marketing Tips: #8 WHY Advertise on TikTok


As you may or may not know, I used to be an Advertising Account Manager for Meta, Inc (Facebook, Inc) for almost 3 years.

In that role, I became a 'ninja' at Paid Ads.....or, as the saying goes these days, Paid Ads Became My Jam!

Over the last 18 months, I have ADDED Paid Ads on LinkedIn and TikTok into that 'Jam'!

Here are 7 Reasons WHY YOU SHOULD ADVERTISE on TIKTOK:

  1. It's New: TikTok is one of the most exciting new advertising channels

  2. It's Big: It has the scale of other platforms, like Instagram

  3. It's Not Saturated: It's not yet saturated with advertisers

  4. It's More Affordable: It can be more affordable to generate impressions & clicks

  5. It's Used Often: The average time spent on TikTok, globally, is 52 minutes (it's 28 minutes on Instagram)

  6. It's Used Frequently: An average American TikTok user opens/uses the app more than 8x/day

  7. It's Growing: TikTok has been the top app each quarter since Q1 2021



The possibilities on TikTok for your business are fabulous… be creative and GO FOR IT!


FREE WEBINAR: 5 Quick Steps to Increase Sales Using Video. Wednesday, May 18, 2022. 11:00a PT



Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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