Why Is the Digital Marketing Industry So Popular?
Currently, digital marketing has turned up to be one of the happening industries. Therefore, most tech-savvy youngsters seek jobs related...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Jan 4, 20222 min read
Preventing Late Payments: 6 Ways to Make It Easier on Your Business and Your Customers
Companies know that doing business involves some risk and that customers who fall behind on their bills can have a negative impact on the...
32 views
Barb Ferrigno
Jan 2, 202226 min read
10 small business funding options — from angel investment to traditional loans
by Geoff Scott his article was originally published on Sept. 30, 2019, and updated on Feb. 26, 2021. Often, all it takes is a little...
46 views
Barb Ferrigno
Jan 2, 20225 min read
From naming to writing a business plan — start a business in 3 steps
by Judith Kallos When you’re ready to start a business, the sheer amount of work can be a bit daunting. You’ve come up with an idea...
4 views
Barb Ferrigno
Jan 2, 202219 min read
10 tips for naming a business or blog
by Bryan Caplan Naming a business is like naming a baby. I’ll never forget when my wife, Linda, was six months pregnant with our...
4 views
Barb Ferrigno
Dec 28, 20214 min read
The Challenges of Working in Human Resources
Human resource success depends on the management of many different people. Living in a digital world comes with even more complications...
27 views
Barb Ferrigno
Dec 26, 20217 min read
How to calculate the value of an email subscriber
by Beka Rice Quick question: how much is each subscriber on your email list worth to your business? Email marketing campaigns are vital...
15 views
Barb Ferrigno
Dec 25, 20213 min read
Taking the Mystery Out of Venue Sourcing
By Madison Howard How do you typically find a venue for an event? Like a lot of planners, you may start with a Google search. From there,...
7 views
Barb Ferrigno
Dec 25, 20212 min read
How to Keep Your Event Attendees in the Know
By Madison Howard Events are stressful, and not just for the people that plan them. One of the major obstacles for attendees when...
2 views
Barb Ferrigno
Dec 25, 20213 min read
The Best Ways to Promote Your Events
By Madison Howard Promotion is a critical part of any event and requires creativity and some advanced planning. To create the perfect...
2 views
Barb Ferrigno
Dec 25, 20213 min read
Meeting and Event Budgeting Made Easier
By Madison Howard After the actual event, the budget is one of the most highly scrutinized aspects of any planning process. Not everyone...
5 views
Barb Ferrigno
Dec 25, 20213 min read
There's Tech for That: Event Invites
By Madison Howard To print or not to print? While printed invitations are beautiful, they're also costly, easy to lose, and hard to...
4 views
Barb Ferrigno
Dec 25, 20216 min read
The Importance of Hotel First Impressions
By Cvent Guest How can hotels give guests a good first impression when they’re checking in or interacting with the brand for the very...
37 views
Barb Ferrigno
Dec 25, 20213 min read
Raise your Survey Response Rates
By Cvent Guest Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct...
3 views
Barb Ferrigno
Dec 25, 20212 min read
Online Survey Pitfalls: Double Barreled Survey Questions
Double-barreled questions A double-barreled question is when you combine two questions into one. Survey creators will do this in an...
2 views
Barb Ferrigno
Dec 24, 20218 min read
How to Ace Webinar Marketing: A Complete Guide
By Sudhanshi Parakh Webinars have evolved, pushed to new, engaging heights as technology continues to transform this traditional...
6 views
Barb Ferrigno
Dec 24, 20212 min read
Picture This: How to Choose Event Website Imagery
By Madison Howard Choosing the event website imagery requires attention to detail. It also requires adherence to theme. More than that,...
1 view
Barb Ferrigno
Dec 24, 20213 min read
Branding Your Event Website: 6 Things To Remember
By Madison Howard These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s...
4 views
Barb Ferrigno
Dec 24, 20213 min read
Copywriting Tips for Hotel Marketing Taglines That Resonate
What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their...
5 views
Barb Ferrigno
Dec 24, 20212 min read
Luxury Hotel Marketing: Copywriting Clichés and Smarter Alternatives
By Cvent Guest When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact...
6 views
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