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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Apr 12, 20225 min read
Emerging Trends in Virtual & Live Trade Shows and Events
Never thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again....
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Barb Ferrigno
Apr 12, 20226 min read
What are Hybrid Trade Shows & are They the Future of Events?
Jim Cermak TradeShowu.biz The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be...
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Barb Ferrigno
Apr 12, 20223 min read
10 Virtual Trade Show Must Do’s for Success
Jim Cermak TradeShowu.biz Here are the Top 10 Must-Do’s for having a successful and engaging Virtual Trade Show!! 1-Know your audience — ...
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Barb Ferrigno
Apr 12, 20224 min read
Coming Out of COVID – Tips for Going Virtual & Why Live Events are Important
by Jim Cermak TradeShowu.biz Ep 036 – Coming Out of COVID – Tips for Virtual Events and Why Getting Back to In-Person Shows is Important...
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Barb Ferrigno
Apr 12, 20223 min read
Virtual Trade Show Options – The Lockdown Episode
by Jim Cermak Tradeshowu.biz Episode 028 – Virtual Trade Show Options – The Lockdown Episode Everything has shifted in the trade show and...
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Barb Ferrigno
Apr 12, 20225 min read
Struggling to Generate Leads From Your Email Marketing Campaigns?
You’re not alone. Countless business owners have spent hours upon hours working on email campaigns only to have them fall on deaf ears....
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Barb Ferrigno
Apr 12, 20222 min read
Travel Tips #1 – Getting to Your Events
by Jim Cermak TradeShowu.biz Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips. ...
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Barb Ferrigno
Apr 11, 20221 min read
Google Business Profile Strategies for Events – with Heather Taylor
by Jim Cermak Tradeshowu.biz Are you maxing out your Google Business Profile? Formerly known as Google My Business, your Google Business...
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Barb Ferrigno
Apr 11, 20222 min read
Motivational Design is Gamification with a Purpose – with Jeff Campbell
by Jim Cermak Tradeshowu.biz You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like...
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Barb Ferrigno
Apr 11, 20221 min read
Power of Digital Acceleration for Your Business – with TechMatch
by Jim Cermak Tradeshowu.biz Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology...
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Barb Ferrigno
Apr 11, 20222 min read
Gamification at Trade Shows for Sponsors & Exhibitors – with Adam Haesler
by Jim Cermak Tradeshowu.biz In this episode, we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and...
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Barb Ferrigno
Apr 11, 20221 min read
Secrets to Selecting the right Virtual Event Platform – with Brian Scott & Heather Holst-Knudsen
by Jim Cermak Tradeshowu.biz You want to plan a professional virtual trade show, conference, expo, or event that needs technology and...
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Barb Ferrigno
Apr 11, 20222 min read
Marketing Automation for non-techies – Breaking it Down
by Jim Cermak Tradeshowu.biz Episode 020 – Marketing Automation bonus – breaking it down In our last episode, Ryan Mansfield from Revolt...
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Barb Ferrigno
Apr 11, 20222 min read
How to use Marketing Automation for Maximum ROI! With Ryan Mansfield
by Jim Cermak Tradeshowu.biz Ep. 019: How to use Marketing Automation for max ROI! With Ryan Mansfield Check this out!!! Exclusive for...
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Barb Ferrigno
Apr 11, 20226 min read
What Lead Gathering Option should You choose?
by Jim Cermak Tradeshowu.biz Episode 006 – Lead Gathering Options In this episode, we will be discussing different options for gathering...
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Barb Ferrigno
Apr 11, 20222 min read
9 Things to NEVER do at your Event Booth!
by Jim Cermak Tradeshowu.biz Businesses everywhere are now back to planning for their return to life, in-person trade shows, conferences,...
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Barb Ferrigno
Apr 11, 20221 min read
Creating the Black Tie Experience – with Bob Pacanovsky
by Jim Cermak Tradeshowu.biz When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line?...
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Barb Ferrigno
Apr 11, 20221 min read
Inquisitive Culture: Your Secret Weapon – with Katherine Miracle
by Jim Cermak Tradeshowu.biz Ep 037 – The Power the Inquisitive Culture – Your Secret Weapon Katherine Miracle MBA, award-winning Keynote...
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Barb Ferrigno
Apr 11, 20221 min read
Prepping for a New Event World with Devin Cleary of Bizzabo
by Jim Cermak Tradeshowu.biz As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade...
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Barb Ferrigno
Apr 11, 20222 min read
You have a Bad Booth Location! What do you do?
by Jim Cermak Tradeshowu.biz Question: What to do if you have a bad booth location? For anyone who has exhibited at trade shows, expos,...
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