How to Build Lifelong Relationship With Content Marketing
By Yakup Özkardes-Cheung The concept of "content marketing" has been around for the last two decades, but it's only now gaining traction...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Jun 23, 20223 min read
8 Content Marketing Ideas to Strengthen Your Bottom Line
By John Boitnott There’s no question that the current health and economic crisis has shifted priorities for small businesses. However,...
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Barb Ferrigno
Jun 23, 20226 min read
Every Content Marketer Should Use These 9 Tools
By Kelsey Raymond Sixty-five percent of total eCommerce sessions were generated through search in 2019, and the global e-Commerce market...
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Barb Ferrigno
Jun 23, 20225 min read
6 Key Tips to Level Up Your Content Marketing Strategy
by Kevin Leyes When it comes to a business's activities and initiatives online, content marketing is absolutely critical to a digital...
4 views
Barb Ferrigno
Jun 23, 20222 min read
I Didn't Feel Seen. I Didn't Feel Heard.
Several years ago, I went on a date with a man who had A LOT to tell me about himself. In the span of 45 minutes, he talked and talked...
4 views
Barb Ferrigno
Jun 23, 20223 min read
The Do's And Don'ts Of Infographic Design
In today's world, data is king. And one of the best ways to present data is through infographics. Infographics are a visual...
12 views
Barb Ferrigno
Jun 23, 20221 min read
Leveraging Data for a Better Retail Experience
“Infographic created by Fiserv”
7 views
Barb Ferrigno
Jun 22, 20223 min read
X Digital Marketing Tools Small Businesses Should Consider
Pexels Small businesses do not have access to the huge marketing budgets that large corporations have. Back in the day, that made...
11 views
Barb Ferrigno
Jun 22, 20225 min read
How to Leverage a Boundaryless Organization
The idea of a boundaryless organization was coined in 1990 by Jack Welch, the then chair of General Electric, who was determined to break...
3 views
Barb Ferrigno
Jun 22, 20223 min read
What Are Ongoing Costs for Running a Business Website?
Photo by Tranmautritam So, you are wanting to create a website for your business? Business websites are more important today than they...
7 views
Barb Ferrigno
Jun 20, 20222 min read
Forget B2B or B2C - this is the way to approach Events!
There are 5 Things you need to see in this email! If you are an EXHIBITOR, check out #4! 1) We talk about B2B and B2C, but we don't...
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Barb Ferrigno
Jun 20, 20222 min read
Deep Connection & Trust
Have you ever been told a story where you had to wait and guess what the message or the moral of the story was? The same concept applies...
4 views
Barb Ferrigno
Jun 17, 20223 min read
Entering Into a Saturated Market? You Can Still Succeed!
By Tommy Wyher Offering a superior service or product at the right price can help small businesses compete with corporate juggernauts....
5 views
Barb Ferrigno
Jun 17, 20224 min read
7 Ways to Make Outsourcing a Success Time After Time
The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Today,...
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Barb Ferrigno
Jun 17, 20224 min read
8 Simple Ways to Make Social Media Work for Your Business
by Scott Duffey The following excerpt is from Scott Duffy's book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books |...
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Barb Ferrigno
Jun 17, 20226 min read
Video & SEO Workflow to Optimize for Rankings
When inbound marketing was brand new, marketers had a revelation that it’s not enough to publish a lot of content – it had to be valuable...
18 views
Barb Ferrigno
Jun 17, 20222 min read
What's Your (re)Purpose?
So, you've decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful! REMINDER: You can REPURPOSE your long-form...
6 views
Barb Ferrigno
Jun 17, 20223 min read
How to Start and Market Your Photography Business
Whether you enjoy taking photos or you’ve simply always been attracted to this visual medium, you might be thinking about starting your...
8 views
Barb Ferrigno
Jun 17, 20224 min read
Why Is Employee Reward and Recognition Important?
The present-day business environment is becoming increasingly automated and tech-driven. However, even this rapid tech evolution can’t...
19 views
Barb Ferrigno
Jun 16, 20223 min read
No, the Customer Is Not Always Right. Here's What I Learned From My Worst Customer
We were opening for lunch. It was the summer of 2006, and the dumplings at my first New York City eatery were ready to roll out to...
9 views
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