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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Aug 1, 20225 min read
4 Steps to Create Awesome Interactive Content
By: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also...
35 views
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Barb Ferrigno
Aug 1, 20224 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
7 views
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Barb Ferrigno
Aug 1, 20226 min read
A 3-Point Health Check for Your Marketing Strategy
By: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern...
0 views
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Barb Ferrigno
Aug 1, 20225 min read
4 Ways to Elevate Your Marketing with Great Content
By: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the...
6 views
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Barb Ferrigno
Aug 1, 20225 min read
How to Leverage SEO for B2B Lead Generation
By: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated....
11 views
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Barb Ferrigno
Aug 1, 20222 min read
6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
By: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products...
4 views
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Barb Ferrigno
Aug 1, 20225 min read
How to Find a Marketing Automation Platform That Grows With You
By: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers...
2 views
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Barb Ferrigno
Aug 1, 20226 min read
Get Your Blog On: 4 Steps to Blogging Success
By: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing,...
7 views
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Barb Ferrigno
Aug 1, 20225 min read
4 Ways to Win the Hearts of Consumers
By: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these...
6 views
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Barb Ferrigno
Aug 1, 20225 min read
Where Your Customers Go, Your Budget Should Follow
By: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a...
8 views
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Barb Ferrigno
Aug 1, 20222 min read
5 Minute Episodes with my good friend Michael Green
by Jim Cermak TradeShowU.biz Super excited to be launching a brand new series of 5-minute episodes with my good friend Michael Green, the...
1 view
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Barb Ferrigno
Aug 1, 20222 min read
?? Best Length for TikTok Vid??
by Louie Bischoff One of the most frequent questions that I get asked is...."What is the Best Length for a TikTok Video?" Here are a...
14 views
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Barb Ferrigno
Jul 29, 20224 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
8 views
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Barb Ferrigno
Jul 29, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
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Barb Ferrigno
Jul 29, 20224 min read
7 Marketing Truths You Can Ignore
By: Wendy Dessler You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat,...
9 views
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Barb Ferrigno
Jul 29, 20224 min read
5 Factors to Consider When Segmenting Your Customers
By: Yoav Vilner Everyone knows all the usual suspects for customer segmentation. Easily collectible demographic data such as age, gender,...
17 views
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Barb Ferrigno
Jul 29, 20225 min read
How to Fix Social Media Mistakes That Can Harm Your Startup
By: Sarah Ann In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business,...
8 views
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Barb Ferrigno
Jul 29, 20223 min read
Why You Need a Sales & Marketing Process Flow to Achieve Alignment
By: Alex Buckles In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges...
22 views
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Barb Ferrigno
Jul 29, 20223 min read
3 Things to Know About Customer Success Marketing
By: Wen Chuang We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what...
5 views
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Barb Ferrigno
Jul 29, 20224 min read
Pre-Click Vs. Post-Click Experience: Your Guide to Optimization
When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that...
33 views
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