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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Aug 13, 20222 min read
Your Title: What Is Your Advice (or Tip) About?
Sample Titles: How to Pack for a Beach Holiday or 5 Secrets to Packing Light for a Beach Holiday or Best Travel Luggage for Kids &...
8 views
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Barb Ferrigno
Aug 12, 20224 min read
Essential Social Media Manager Skills You Should Have
Social media managers have a lot of responsibilities. They need to be able to create and curate content, manage social media accounts,...
47 views
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Barb Ferrigno
Aug 11, 20223 min read
I found a Monk to help you Fight Fatigue at Your Next Show!
There are 6 Items for you in this email, including exciting new stuff - and it'll take you approximately 99 seconds to read the whole...
4 views
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Barb Ferrigno
Aug 11, 20223 min read
5 Resources for Quickly Clearing Out Business Vehicles
Image Source Every vehicle has a limited amount of time it can be used before it needs to be retired or replaced. The decision of when to...
24 views
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Barb Ferrigno
Aug 10, 20222 min read
"Louie IS a TikTok expert!" Carol R.
by Louie Bischoff CAPTIONS ARE IMPORTANT: As a quick reminder, captions (aka, subtitles) transcribe the words spoken in your video &...
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Barb Ferrigno
Aug 10, 20226 min read
Coaching vs Mentoring: Knowing The Difference and When to Apply Each Leadership Style
By Chris Dyer and Scott Jeffrey Miller Just as great athletes constantly seek out great coaches to guide them and help improve their...
13 views
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Barb Ferrigno
Aug 4, 20223 min read
5 Pros of Business Consulting for your Company
When a business first starts, it is important for the owners to be clear about their goals and objectives. The business should also have...
9 views
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Barb Ferrigno
Aug 2, 20225 min read
Interesting Design and Technology Trends for the Automotive Industry in 2023
The automotive industry is constantly changing and evolving with technological as well as socio-economic trends. The manufacturers and...
442 views
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Barb Ferrigno
Aug 2, 20222 min read
Hash-what?
So, here's… Tip #2: Leverage Trending Hashtags (#) TikTok’s algorithm prioritizes content based on popularity and the number of views,...
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Barb Ferrigno
Aug 2, 20222 min read
How to Use Data at Registration to Improve Your Events
You’ve been sourcing information from the start. Up to this point, you might’ve sent targeted emails based on session interest and...
6 views
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Barb Ferrigno
Aug 2, 20222 min read
Emails That Won't Cause an Unsubscribe
By Madison Howard Open rates, click-through, unsubscribes – oh my! There are so many different pieces of data to pay attention to when...
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Barb Ferrigno
Aug 2, 20222 min read
Power of Personalization
By Madison Howard There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind....
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Barb Ferrigno
Aug 2, 20222 min read
Event Website Basics
By Madison Howard It may seem daunting to build an event website. Really, it's easier than ever (you don't need a web developer anymore!)...
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Barb Ferrigno
Aug 1, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
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Barb Ferrigno
Aug 1, 20225 min read
4 Steps to Create Awesome Interactive Content
By: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also...
35 views
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Barb Ferrigno
Aug 1, 20224 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
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Barb Ferrigno
Aug 1, 20226 min read
A 3-Point Health Check for Your Marketing Strategy
By: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern...
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Barb Ferrigno
Aug 1, 20225 min read
4 Ways to Elevate Your Marketing with Great Content
By: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the...
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Barb Ferrigno
Aug 1, 20225 min read
How to Leverage SEO for B2B Lead Generation
By: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated....
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Barb Ferrigno
Aug 1, 20222 min read
6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
By: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products...
4 views
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