top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search


Barb Ferrigno
Oct 13, 20223 min read
Customer Happiness | 4 Tips to Measure What Truly Matters
By: Rena Gadimova Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy?...
8,867 views0 comments


Barb Ferrigno
Oct 13, 20227 min read
Hotel Marketing Strategy: 12 Essentials to Succeed
by Kim Campbell After a few slow and confusing years, hoteliers worldwide are seeing occupancy rates on the rise. The American Hotel &...
2 views0 comments


Barb Ferrigno
Oct 13, 20227 min read
How to Improve Your Ski Resort Marketing in 10 Steps
by Kim Campbell Travel to winter tourism destinations, such as ski and snowboard resorts, accounts for a large sector of the hospitality...
34 views0 comments


Barb Ferrigno
Oct 13, 20227 min read
Hotel ADR: The Complete 'Average Daily Rate' Guide
by Kim Campbell Of all the KPIs used to measure a hotel's success, three of the most popular are occupancy rate, RevPAR, and ADR. These...
95 views0 comments


Barb Ferrigno
Oct 13, 20229 min read
30 Spa Marketing Ideas to Boost Your Business
by Kim Campbell Marketing campaigns can be crafted to generate interest in a product, boost business, improve profits, increase brand...
28 views0 comments


Barb Ferrigno
Oct 13, 20228 min read
The Complete Guide to Hotel Room Tablets
by Kim Campbell The hospitality world is undergoing a digital transformation with the development of hotel apps, mobile check-in options,...
40 views0 comments


Barb Ferrigno
Oct 13, 20224 min read
How to Attract Business Travelers to Your Hotel
Kim Campbell The U.S. Travel Association concluded that 464.4 million single-traveler domestic business trips were taken in 2019....
21 views0 comments


Barb Ferrigno
Oct 13, 202210 min read
Hotel Branding: The Ultimate Guide
by Kim Campbell When consumers interact with your hotel, whether through an online advertisement or visiting your website, they form an...
11 views0 comments


Barb Ferrigno
Oct 13, 20228 min read
TikTok Hotel Marketing: The Complete Guide
By Kim Campbell Hoteliers may be surprised to learn that TikTok had made our list of hotel marketing trends. But through the use of...
11 views0 comments


Barb Ferrigno
Oct 13, 20226 min read
18 Types of Venues for Every Type of Event
by Kim Campbell No two special event venues are exactly alike. Venues vary greatly in size, style, service, and the types of events they...
45 views0 comments


Barb Ferrigno
Oct 13, 20227 min read
7 Winery Event Ideas to Boost Business
By Kim Campbell Wineries can benefit greatly from hosting regular events for their patrons, wine club members, and online audience....
28 views0 comments


Barb Ferrigno
Oct 13, 20228 min read
12 Golf Course Revenue-Generating Ideas That Work
By Kim Campbell Golf courses face tough competition — not just from other courses in the area, but also from other recreation facilities...
48 views0 comments


Barb Ferrigno
Oct 13, 20228 min read
10 Brewery Event Ideas That Actually Work
by Kim Campbell With more than 9,000 breweries in the United States, beer-based businesses face stiff competition in the battle for...
103 views0 comments


Barb Ferrigno
Oct 13, 20228 min read
Hotel Automation: Trends, Tools, and Tips to Know
by Kim Campbell As hotel automation technology develops, hospitality professionals at all levels, from owners and operators to general...
9 views0 comments


Barb Ferrigno
Oct 13, 20222 min read
Do You Have a Handle On It!?!
What is a Social Media Handle? OK - this may seem ‘basic’, however, I wanted to give some simple info on this easy topic b/c a few people...
4 views0 comments


Barb Ferrigno
Oct 13, 20223 min read
Brand Archetype Quiz: An Essential Tool For Building Brand Personality
Entrepreneurs and established company owners could sometimes struggle with one question: how well is the brand doing in the market? It...
20 views0 comments


Barb Ferrigno
Oct 11, 20222 min read
Why is SEO important for a small business?
Search engine optimization SEO helps you formulate yourself to accomplish your work and encourage your business. SEO is effective because...
78 views0 comments

Barb Ferrigno
Oct 11, 20224 min read
Why is functional programming popular?
Functional programming has been gaining popularity in recent years as a way to write code that is more understandable and maintainable....
33 views0 comments


Barb Ferrigno
Oct 11, 20225 min read
The Top 10 Benefits of Self-Driving Cars
Introduction Self-driving cars are no longer a thing of the future; they’re a reality that is slowly but surely becoming more prevalent...
52 views0 comments


Barb Ferrigno
Oct 11, 20223 min read
The difference between VR and AR
Virtual reality (VR) and augmented reality (AR) are two terms that are often used interchangeably, but they actually refer to two...
14 views0 comments
bottom of page