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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Oct 20, 20224 min read
B2B Vendors Need To Play Catch Up In A “B2E” World
By: Peter Bell Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the...
2 views0 comments
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Barb Ferrigno
Oct 19, 20224 min read
5 Tips to Improve Your Omnichannel Marketing
By: Bryson Runser Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect...
11 views0 comments
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Barb Ferrigno
Oct 19, 20227 min read
How to Improve Lead Generation with Microsurveys
By: Marta Kaczmarek What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing...
13 views0 comments
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Barb Ferrigno
Oct 19, 20224 min read
Find Your Ideal Customer with Account Insights and Profiling
By: Mitch Folks The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a...
18 views0 comments
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Barb Ferrigno
Oct 19, 20224 min read
Agile Workflow | How It Helps Marketers Deliver Personalized Experiences
By: Sarah Fruy Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant...
5 views0 comments
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Barb Ferrigno
Oct 18, 20227 min read
10 Ways to Make Your Emails Pop
By Angela Ruth When it comes to email, don't believe the hype that it's an antiquated communication medium. Case in point? By the end of...
6 views0 comments
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Barb Ferrigno
Oct 18, 20225 min read
How to Stop Writing Average Emails: 16 Quick Tips
By Ron Lieback The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text...
4 views0 comments
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Barb Ferrigno
Oct 18, 20224 min read
4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
By Liviu Tanase Companies use email for marketing because it's an effective way to reach their customer base through a channel they use...
8 views0 comments
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Barb Ferrigno
Oct 18, 20223 min read
How to Avoid Email Spam Complaints
By Liviu Tanase Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports...
2 views0 comments
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Barb Ferrigno
Oct 18, 20223 min read
Relocating Your Business 101
Is it time to relocate your business? Have you created a plan to ensure a smooth move without causing too much disruption to your...
8 views0 comments
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Barb Ferrigno
Oct 17, 20223 min read
Demand Generation’s Secret Sauce? Strategic Content.
By: Gurdeep Dhillon When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there...
13 views0 comments
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Barb Ferrigno
Oct 17, 20224 min read
How to Advertise on Social Media—A Marketer’s Quick-Start GuideSocial Media MarketingShareShareS
By: Scott Minor In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers...
5 views0 comments
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Barb Ferrigno
Oct 17, 20224 min read
Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels
By: Gurdeep Dhillon Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s...
6 views0 comments
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Barb Ferrigno
Oct 17, 20226 min read
5 Ways to Optimize Sales Activities with Dashboards
By: James Dillon Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive...
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Barb Ferrigno
Oct 17, 20224 min read
The 5 Things Salespeople Need to Build Their Personal Brand
By: Brittni Kinney When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not...
4 views0 comments
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Barb Ferrigno
Oct 17, 20222 min read
Tips for Niche, Micro-Niche and Small Businesses!
by Jim Cermak TradeShowu.biz There are just 4 Items for you in this email, and will take less than 2 minutes to read through the whole...
5 views0 comments
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Barb Ferrigno
Oct 17, 20224 min read
Ways to Build and Empower a Procurement Team
Efficient procurement teams are absolutely critical to a business’s daily processes, as well as its overall success. These teams can take...
33 views0 comments
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Barb Ferrigno
Oct 13, 20224 min read
Marketing Automation Can Improve Your Creative Team’s Workflow
by By: Rena Gadimova Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed...
7 views0 comments
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Barb Ferrigno
Oct 13, 20225 min read
10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
By: Adobe Partners Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short...
2 views0 comments
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Barb Ferrigno
Oct 13, 20223 min read
Customer Happiness | 4 Tips to Measure What Truly Matters
By: Rena Gadimova Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy?...
8,867 views0 comments
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