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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Dec 12, 20226 min read
How to Optimize Your Content for Search Engines (and Users, Too!)
by Jessica Foster Semrush Writing SEO-friendly content that is suited to search engines and to users isn’t always an easy feat. For one,...
19 views0 comments
Barb Ferrigno
Dec 12, 20225 min read
14 Essential Content Writing and Editing Tools To Produce High-Quality Content
by Gloria Kopp Semrush The first rule of content writing is to give people what they came for, so I am not going to ramble on here about...
12 views0 comments
Barb Ferrigno
Dec 12, 20224 min read
SEO Plagiarism: Are Content Shortcuts to Blame?
by Sherry Grey Semrush Over the past few years, content has exploded on the web. Most businesses are struggling just to get in the race,...
1 view0 comments
Barb Ferrigno
Dec 12, 20226 min read
SEO for Landing Pages: Best Practices to Rank
Erika Varagouli Semrush When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a...
10 views0 comments
Barb Ferrigno
Dec 12, 20223 min read
5 Ways to Guarantee Your Customers Happy
Customers' happiness is the most important factor in a successful business. You want to make sure that customers are happy with the...
71 views0 comments
Barb Ferrigno
Dec 11, 20226 min read
Reasons Direct Mail Campaigns Are Trending in 2023
Direct Mail is the oldest form of marketing there is, and it’s still a popular way to reach out to your customers in today’s digital...
34 views0 comments
Barb Ferrigno
Dec 9, 20225 min read
Top 10 Free Tips for Creating a Successful Blog – Step-by-Step Guide
With so many amazing blogs dedicated to art, heritage, and creativity, how can you express yourself? How to keep people coming back, and...
68 views1 comment
Barb Ferrigno
Dec 9, 20223 min read
Blogging 101: How to Create SEO-friendly Content for Your Blog Post
For many, writing for SEO purposes and writing to engage the readers may seem like two different and conflicting goals. However, that is...
39 views0 comments
Barb Ferrigno
Dec 8, 20224 min read
Why Your Business Needs A Marketing Toolkit
A marketing toolkit is a collection of tools that can help you promote your business. It can include anything from social media tools to...
44 views0 comments
Barb Ferrigno
Dec 7, 20222 min read
Online Gaming Secrets Every Safety-Savvy Gamer Should Know
Online gaming is more than loads of fun and thrill as it sets you up for a steady stream of income, provided you take a strategic...
22 views0 comments
Barb Ferrigno
Dec 7, 20223 min read
What is Content Audit?
by iMark InftTech Are you concerned about the quality of your website's content? Do you want to make sure that all of your pages are up...
60 views2 comments
Barb Ferrigno
Dec 7, 20222 min read
How Young Brands Can Embrace New Technology
Being a young brand means you must go the extra mile to keep pace with the competitors and stay ahead of customer expectations....
353 views0 comments
Barb Ferrigno
Dec 6, 20222 min read
I read this book TWICE in one week - the Author joins me!
If you listen to one episode this year (or at least today), make it this one! You will be blown away by my guest and the simple wisdom...
25 views1 comment
Barb Ferrigno
Dec 6, 20224 min read
Top Social Media Content Creators
What is the secret of Instagram's success? It is unquestionably the diversity and originality of the video elements added there. Users...
25 views0 comments
Barb Ferrigno
Dec 4, 20224 min read
48 Spam Trigger Words You Should Stop Using in Your Emails
There are a lot of reasons why an email could end up in the spam folder. One issue that’s easy to avoid is using spam trigger words. In...
82 views0 comments
Barb Ferrigno
Dec 4, 20229 min read
27 Follow-Up Email Subject Line Examples & Tips on How to Write Them
Irina Maltseva • Updated 29 September 2022 Hunter.io Sending multiple follow-ups can double the response rate of your cold email...
55 views0 comments
Barb Ferrigno
Dec 4, 20225 min read
How to Build a Prospect List in 3 Steps
Ernest Bio Bogore • Updated 30 September 2022 Hunter.io Ask any seasoned sales rep, and they’ll tell you that building a sales prospect...
3 views0 comments
Barb Ferrigno
Dec 4, 20227 min read
Top 5 Ways Poor Data Quality is Sabotaging Your Business
By: Jessica Delahunt Validity Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that...
6 views0 comments
Barb Ferrigno
Dec 4, 20225 min read
What Is Customer Journey Mapping And How Can It Help Grow Your Business?
One of the many reasons you could fail to attract customers is your lack of knowledge about your target audience. And while it may seem...
68 views0 comments
Barb Ferrigno
Dec 3, 20224 min read
Why You Should Personalize Your Mobile App Marketing?
For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app...
23 views0 comments
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