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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Oct 26, 20236 min read
Getting to the root of customer issues
by Annette Franz Your Voice of the Customer (VOC) program is a rich source of data that, when used properly, fuels and informs your...
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Barb Ferrigno
Oct 26, 20233 min read
How AI Simulators Act as an Alternative to Hope
by Andrea Matsuda Positioned on the frontlines of a digital revolution, modern-day contact centers must embrace the new multi-channel...
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Barb Ferrigno
Oct 26, 20233 min read
Reverse the recessional curse by optimizing AI and automation for long-term digital and back-office
by Andrea Matsuda At the 2022 Beijing Olympics, athletes and experts claimed there was a curve—13—on the 1,615-meter sliding track that...
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Barb Ferrigno
Oct 26, 20233 min read
The Role of AI in the Future of Customer Experience
by Einat Weiss In the recent interview, I had with world-renowned futurist, influencer, and thought leader Bernard Marr, we discussed the...
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Barb Ferrigno
Oct 25, 20234 min read
Is AI enough? How it takes more than deploying generative AI to stay on the cutting edge
by Elizabeth Tobey Imagine a world where a customer is searching for a solution to a question they have about your product. They skip...
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Barb Ferrigno
Oct 25, 20234 min read
Beyond the Chatbot: What it really means to put AI to work for better CX
by Elizabeth Tobey ChatGPT is in, chatbots are out. That’s the word on the street. But before we relegate chatbots to the annals of...
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Barb Ferrigno
Oct 25, 20237 min read
Do your customers have one foot out the door? How to avoid abandonment and boost loyalty
by Catherine Forino As children, we visit the pediatrician frequently, and in most visits receive vaccines to protect us against...
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Barb Ferrigno
Oct 25, 20234 min read
Are you ready for the new consumer duty rules? Identify vulnerable customers, comply with regulation
by Richard Bassett The Financial Conduct Authority (FCA) states that many U.K. financial brokers and dealers have a lot of work left to...
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Barb Ferrigno
Oct 25, 20235 min read
Simplifying the retail customer experience: Creating customers for life by building relationships
by Mark Ungerman Every customer touchpoint is an opportunity to deliver on your brand value, whether in-store, on a customer service...
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Barb Ferrigno
Oct 25, 20234 min read
Understanding the role of generative AI in modernizing customer experience
by Zeus Kerravala Artificial intelligence (AI) is revolutionizing many aspects of business operations, particularly in customer service....
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Barb Ferrigno
Oct 25, 20231 min read
The Problem with Plastic Packaging
Plastic packaging has a detrimental impact on the surrounding environment. As we discover more about the impact of microplastics, its...
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Barb Ferrigno
Oct 25, 20231 min read
The Impact of AI on B2B Customer Service
AI can improve B2B customer support by utilizing tools such as prescriptive analytics and behavioral scoring. If you are interested in...
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Barb Ferrigno
Oct 24, 20234 min read
30 Tools Your Business Can Use to Gain Revenue
In today’s competitive business landscape, having the right tools can make all the difference in driving revenue. Whether you’re a small...
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Barb Ferrigno
Oct 24, 20236 min read
Preparing for digital reality: The AI-powered key to graduate your bot to the head of the class
by Michele Carlson I love graduations—the caps and gowns, the emotion of hearing “Pomp and Circumstance” and having the chance to...
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Barb Ferrigno
Oct 24, 20234 min read
How artificial intelligence improves healthcare customer satisfaction scores
by Brooke Phillips The healthcare industry is under tremendous pressure to meet the high standards of customer service that consumers...
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Barb Ferrigno
Oct 24, 20236 min read
How financial services companies can build better customer experiences
by Jeannie Walters People are understandably picky about the brands they engage with. And that’s especially true when the brand is...
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Barb Ferrigno
Oct 24, 20237 min read
Top 5 things you need to do to ride the AI innovation wave
by Andy Traba As our CEO Barak Eilam recently said, we’re amid a “technology super wave of far-reaching consequences” simultaneously...
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Barb Ferrigno
Oct 24, 20234 min read
How ChatGPT and Generative AI Can Transform the Way You Run Your Business
BY ANDREW AMANN Arguably the first public-facing instance of AI to truly go viral, ChatGPT stands poised to revolutionize many aspects of...
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Barb Ferrigno
Oct 24, 20234 min read
Change Makers: The Role of Social Impact Agencies in Today’s World
The importance of addressing pressing social and environmental issues cannot be overstated in this ever-evolving world. It's why so many...
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Barb Ferrigno
Oct 24, 20235 min read
What Is Game Porting, And Why Is It Important For Video Games?
Game porting refers to the process of adapting a video game that was originally developed for one platform, such as a console or...
65 views2 comments
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