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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Jan 15, 20241 min read
Increase Attendee Engagement with a Powerful Tool
Are you podcasting at Trade Shows? Even if you don't currently have a podcast, you need to consider it AND listen to this interview....
6 views
0 comments

Barb Ferrigno
Jan 2, 20241 min read
A perfect interview to Start 2024 off Right!
If you are launching a new product at a Trade Show, this is a must-watch interview with successful inventor Steve Waddell. Steve is an...
18 views
2 comments

Barb Ferrigno
Dec 18, 20232 min read
Can MORE Rejection be the secret to Success?
I am a painfully slow reader. Usually takes me a few months to read a book. But I read the book GO for NO TWICE in one week! It's that...
3 views
0 comments

Barb Ferrigno
Dec 11, 20232 min read
Why you NEED to know The Exhibitor Advocate!
Often times as an exhibitor I feel like I'm all alone. Sending emails to my show contact, and getting no responses. I'm setting up on...
1 view
0 comments

Barb Ferrigno
Dec 4, 20232 min read
When should you NOT exhibit at a Trade Show?
One of the top questions I get from businesses...Is it better for us to Exhibit at this new show, or just Attend it this time? It's a...
6 views
0 comments

Barb Ferrigno
Nov 28, 20233 min read
Free Resources are Perfect as the Year Winds Down!
It's the time of year when Trade Shows are slowing down, so wanted to share some FREE resources to keep you on top of your Trade Show...
5 views
0 comments

Barb Ferrigno
Nov 15, 20232 min read
Ditch your display. Really.
by Jim Cermak TradeShowU.biz I am excited to bring you a new video of a podcast episode I released a couple of months ago! 1) This week...
69 views
7 comments

Barb Ferrigno
Nov 6, 20231 min read
How this client Increased Leads 150%
by Jim Cermak TradeShowU.biz Is it really possible to increase the number of Qualified Leads you get by 150% in just ONE show?? YES!! ...
0 views
0 comments

Barb Ferrigno
Oct 30, 20232 min read
7 things to NEVER DO at your booth
Have you ever been an attendee walking through a trade show and see someone working at an exhibit you were going to walk up to,...
1 view
0 comments

Barb Ferrigno
Oct 23, 20231 min read
Have you ever thought...Will anyone find my booth??
If you've exhibited at a few trade shows over the years, then you no doubt have been stuck with a "bad" booth location at least once. ...
0 views
0 comments


Barb Ferrigno
Oct 9, 20232 min read
Trade Show lessons from Alabama coach Nick Saban
Should you make changes to your trade show exhibit mid-show? I mean who does that? I say it's time to give it some serious thought! ...
2 views
0 comments

Barb Ferrigno
Sep 18, 20232 min read
Should you send New employees to work a Trade Show??
YES! Send new Employees to your Next Trade Show!! This secret will help your brand-new employees and team members get up to speed...
3 views
0 comments

Barb Ferrigno
Sep 12, 20232 min read
Can A.I. help our Events - or will it destroy everything?
Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and...
7 views
0 comments

Barb Ferrigno
Sep 12, 20232 min read
It's like Christmas came early!
It's like Christmas in September around here on Campus! One of my favorite people in the industry has agreed to come on the podcast...
2 views
0 comments

Barb Ferrigno
Aug 29, 20232 min read
Do you know what they're saying about your Exhibit?
What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. How many booths do you remember from your...
4 views
0 comments

Barb Ferrigno
Aug 29, 20232 min read
Do you know what they're saying about your Exhibit?
What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. How many booths do you remember from your...
5 views
0 comments

Barb Ferrigno
Aug 23, 20232 min read
A new Powerful way for Goal Setting!
Goal Setting is one of my favorite topics, and was the topic of the very first episode of Trade Show University! Excited to have a guest...
4 views
0 comments

Barb Ferrigno
Aug 22, 20232 min read
One Simple Tip can CRUSH your next Show Goals!
This can be one of the most powerful 8 minutes you'll invest listening to a podcast!! Seriously! 1) This week - Win the Show BEFORE You...
2 views
0 comments

Barb Ferrigno
Aug 14, 20232 min read
An industry expert asks me to coach him? Listen In!!
Excited to bring you my second Exhibitor Coaching Session episode! This time I sit with someone who is already an expert in the events...
5 views
0 comments

Barb Ferrigno
Aug 1, 20232 min read
Yes - there is a simpler way to find the right Event Tech!
Looking for the right Technology solution for your next event can be overwhelming! My guest this week breaks down what you need to know....
6 views
0 comments
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