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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Mar 10, 20222 min read
Top Tip - Building Communities after your Events
One question many exhibitors and show organizers have is...how do I effectively execute a Hybrid event? And some of you may be wondering...
2 views
Barb Ferrigno
Mar 10, 20221 min read
Creating Food & Wine Experiences!!
We have so many amazing memories which involve food. I know my family plans their entire vacations around restaurants and food...
3 views
Barb Ferrigno
Mar 10, 20221 min read
Can you do Post-Pandemic Events on a Budget?
Questions facing every event organizer, sponsor, and the exhibitor are...what will trade shows and events look like post-pandemic? And...
7 views
Barb Ferrigno
Mar 10, 20221 min read
Trade Show Tips & Encouragement for Introverts!
Quick confession - I'm an Introvert. Most people don't believe me, but don't confuse my talkative and energetic nature with being an...
2 views
Barb Ferrigno
Mar 10, 20221 min read
Hybrid Events are Transforming!
Think you know all about Hybrid Events, just think again! Hybrid Events are transforming and growing...and they're the future! ...
0 views
Barb Ferrigno
Mar 10, 20221 min read
How do you Guarantee Success for your Show Experience?
The experience we have and the experience we put our attendees, exhibitors, and sponsors through is more important to our results than...
2 views
Barb Ferrigno
Mar 10, 20221 min read
Trade Show Industry Trends for 2022
As show planners, organizers, and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am...
9 views
Barb Ferrigno
Mar 3, 20221 min read
Innovative Best Practices for Exhibitors!!
To stand out amongst the sea of displays and exhibits, you have to be Innovative! Discussing Innovative Best Practices for Exhibitors...
11 views
Barb Ferrigno
Apr 19, 20203 min read
5 Steps to a Winning Trade Show Strategy
Michelle Finizio Chief Revenue Officer of FounderMade For a business owner, trade shows represent unparalleled opportunity. Exhibiting at...
5 views
Barb Ferrigno
Jan 13, 20204 min read
3 Reasons to Use LEDs in Your Display (and when not to)
by e4 Designs The population of trade show attendees (and decision makers) is changing and the way we design booths will continue to...
2 views
Barb Ferrigno
Jan 13, 20203 min read
6 Strategies to Design Your Exhibit Around Your Goals
by e4 Designs Clear goals will help you plan, design, and measure your exhibiting success. But once those goals are established, how do...
4 views
Barb Ferrigno
Jan 13, 20201 min read
To Buy or To Rent?That is the Question!
by e4 Designs That is the Question! The decision to purchase an exhibit or to rent one can be confusing. Use the following checklist...
4 views
Barb Ferrigno
Jan 13, 20202 min read
12 Simple Trade Show Exhibiting Tips to Make a Good First Impression
by e4 Design Trade shows offer ideal conditions to generate high volumes of sales and leads. Therefore, you really need to control every...
1 view
Barb Ferrigno
Jan 13, 20206 min read
8 Marketing Techniques to Boost Trade Show Attendance
by e4 Design Your trade show goals and marketing strategy may be just one part of your annual marketing strategy, but it is important to...
3 views
Barb Ferrigno
Jul 23, 20192 min read
2 Powerful Ways to Make Trade Shows Work for You
By Brian Roberts Writer, consultant, and founder of Pocket Guide Club @mrbrianjroberts Trade shows and exhibitions provide a lot of...
13 views
Barb Ferrigno
Jul 6, 20192 min read
8 Tips for Driving Attendee Participation at Events
by Marketing Tango Use Creativity, Technology and Ingenuity to Get and Keep People Talking If you’ve ever worried about how to keep your...
8 views
Barb Ferrigno
Jul 6, 20192 min read
Don’t Miss These 4 Types of Essential Tradeshow Signage
by Marketing Tango So you’ve put together a great tradeshow booth. Congratulations! But don’t get too comfortable just yet: it’s not, “If...
4 views
Barb Ferrigno
Jul 6, 20192 min read
3 Ways to Rejuvenate Your Aging Trade show Exhibits
by Marketing Tango Considering how regularly they get knocked, rocked and jostled, it’s little wonder that most trade show exhibits are...
8 views
Barb Ferrigno
Jul 3, 20192 min read
Getting More Bang for Your Trade Show Bucks
by Marketing Tango Trade shows can be a significant expense for any business. Just ask any integrated marketer. So before you invest...
4 views
Barb Ferrigno
Jan 26, 20193 min read
3 Tips for Effective Trade Show Advertising
by e4Design Advertising is an important tool in creating brand awareness and getting your target audience to your booth. Your advertising...
1 view
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