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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Key Trade Show Touchpoints for the Attendee Journey
Trade shows and conventions provide incredible opportunities for businesses to connect with potential clients, partners, and customers....
Barb Ferrigno
Mar 134 min read
13 views
3 comments
Top 10 Trends in Backlit Booth Displays
By mixing creative lighting technologies with striking visual presentations, backlit booth displays have transformed the show business....
Barb Ferrigno
Feb 253 min read
6 views
0 comments
SUCCESS STORY from Small Business at 1st BIG show
Are Trade Shows a good way to get New Products out to the market? I'll let an entrepreneur launching a brand new product tell you her...
Barb Ferrigno
Jan 41 min read
5 views
0 comments
Award-Winning Event Marketer shares her Secrets
Super excited to share with you an Award Winning event and marketing manager who gives her secrets and tips on Goal Setting, Sourcing,...
Barb Ferrigno
Jan 41 min read
2 views
0 comments
2 Experts give AI tools for Events!
The conversation around AI and our trade shows, events and conferences keeps growing! So proud to bring you TWO of the top AI experts...
Barb Ferrigno
Nov 10, 20241 min read
1 view
0 comments
Looking to sell MORE Event Tickets?
Does any of these sound like things you would like to do? Attract More Attendees to your Trade Shows, Conferences and Events Sell More...
Barb Ferrigno
Nov 10, 20241 min read
2 views
0 comments
Trade Shows on a BUDGET - keeping more $$$
"We're cutting your budget for this year's trade shows."That's something I had a boss tell me AFTER I submitted my budget. Plus I had...
Barb Ferrigno
Sep 26, 20241 min read
13 views
2 comments
Most businesses don't realize this...
"But I don't do Trade Shows." - a small business owner said to me the other day. Really?? I hear this all the time from small businesses....
Barb Ferrigno
Jul 17, 20242 min read
26 views
5 comments
Revealed: The best time to begin planning for a Trade Show
A question I get from businesses all the time is... How far in advance should I begin planning for my next Trade Show? The best answer...
Barb Ferrigno
Jul 8, 20242 min read
10 views
1 comment
Data-Driven Decisions: Leveraging Analytics for Association Management
In the realm of association management, the ability to make informed decisions can significantly impact the success and longevity of an...
Barb Ferrigno
Jul 1, 20243 min read
8 views
1 comment
How will AI revolutionize Trade Shows?
If you've been wondering about AI and the metaverse and what it all means for our events and our trade shows, check out this...
Barb Ferrigno
Jun 30, 20241 min read
7 views
0 comments
The #1 Question I get about Trade Shows
"Jim, How do I pick the right trade show?" This is a question I get all the time from small businesses who have not done a show before,...
Barb Ferrigno
Jun 4, 20241 min read
0 views
0 comments
What is this guy thinking? An UN-Conference??
We're about to turn the trade show world upside down! I am honored to have on Vincent Pugliese, who is an author, speaker, and the...
Barb Ferrigno
May 21, 20241 min read
13 views
1 comment
Talking about a very Niche audience today!
If you are a franchise, a franchisor, or a franchisee, you're in the right place today! Especially if you've been looking to figure out...
Barb Ferrigno
May 10, 20241 min read
8 views
0 comments
How to Make Your Business Stand Out at a TradeShow
Image from Pexels Trade exhibitions serve as vibrant centers of industry activity, where numerous enterprises vie for prominence and...
Barb Ferrigno
Apr 25, 20243 min read
6 views
0 comments
How to ROCK your Very First Trade Show
You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having...
Barb Ferrigno
Apr 8, 20241 min read
7 views
0 comments
Lead Gen vs Demand Gen - Explained
What is the difference between Demand Generation and Lead Generation in how you approach marketing? Why does it matter and what should...
Barb Ferrigno
Apr 1, 20241 min read
5 views
0 comments
Working a Show by Yourself? I've Got Some Advice.
If you're a Small Business, you may have worked a trade show or business expo by yourself. Or maybe you have one coming up. And bigger...
Barb Ferrigno
Apr 1, 20242 min read
9 views
0 comments
This guy transported Presidents & Dignitaries and shares Travel Tips
I travel a lot. Way too much if you ask my beautiful bride! And it's gotten to be more of a pain than ever. More delays, less legroom...
Barb Ferrigno
Mar 18, 20241 min read
11 views
0 comments
How to Connect with Attendees like a MIND READER!
You are going to absolutely LOVE this interview! But first...I have a quick Favor to ask...Please SUBSCRIBE to my YouTube channel (Click...
Barb Ferrigno
Mar 14, 20241 min read
7 views
0 comments
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