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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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![(3/4) Short or Long Form Vids??](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 29, 20222 min read
(3/4) Short or Long Form Vids??
Next Right Thing Marketing Solutions (NRT) wants to make you more confident and prepared for the ever-changing world of social media for...
3 views
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![(2/4) Algorithms: Why You See What You See in Your Feeds](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 28, 20222 min read
(2/4) Algorithms: Why You See What You See in Your Feeds
Now that we are familiar with the nature of algorithms, what does each look like on the different social media platforms? FACEBOOK,...
4 views
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![(1 /4) What the FRICK w/ Algorithms?](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 27, 20222 min read
(1 /4) What the FRICK w/ Algorithms?
You may be asking yourself....'What the heck is this algorithm marketers keep talking about?' THE algorithms that marketing people, like...
3 views
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![How to Market Yourself on Social Media in 4 Steps](https://static.wixstatic.com/media/7f4eb7_3cb4a1148e4e4f84a2160abe21e231a4~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_3cb4a1148e4e4f84a2160abe21e231a4~mv2.webp)
Barb Ferrigno
Jun 24, 20222 min read
How to Market Yourself on Social Media in 4 Steps
By Tanveer Zafar As an entrepreneur, it’s vital to market yourself on social media channels so you can attract the right type of...
41 views
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![7 Steps to Launch an Expert Social-Media Marketing Campaign](https://static.wixstatic.com/media/7f4eb7_87558deabb3d4673b970c92605d5f294~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_87558deabb3d4673b970c92605d5f294~mv2.webp)
Barb Ferrigno
Jun 24, 20224 min read
7 Steps to Launch an Expert Social-Media Marketing Campaign
By Jonathan Riff Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged,...
3 views
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![How to Create Social Media Videos That Lead to Purchases](https://static.wixstatic.com/media/7f4eb7_2ca3a45a389a4fc4b23958e10cac1f10~mv2.jpg/v1/fill/w_277,h_182,fp_0.50_0.50,q_90,enc_auto/7f4eb7_2ca3a45a389a4fc4b23958e10cac1f10~mv2.webp)
Barb Ferrigno
Jun 24, 20224 min read
How to Create Social Media Videos That Lead to Purchases
By Hope Horner Consumers sure do love their videos — particularly on social media. No fewer than eight in 10 people told Pew researchers...
8 views
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![4 Free Ways to Grow Your Social Networks](https://static.wixstatic.com/media/7f4eb7_b1b99381d8524efcbc7b37727dabfbce~mv2.jpg/v1/fill/w_454,h_235,fp_0.50_0.50,q_90,enc_auto/7f4eb7_b1b99381d8524efcbc7b37727dabfbce~mv2.webp)
Barb Ferrigno
Jun 24, 20223 min read
4 Free Ways to Grow Your Social Networks
By Kevin Leyes Why should you grow your social media? Social media pays off for businesses. 71% of social media browsers who’ve had good...
6 views
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![Top Social-Media Marketing Essentials for Small Businesses](https://static.wixstatic.com/media/7f4eb7_8630f759c06a4543b8bcab457b5db12d~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_8630f759c06a4543b8bcab457b5db12d~mv2.webp)
Barb Ferrigno
Jun 24, 20224 min read
Top Social-Media Marketing Essentials for Small Businesses
By Adrian Nita Creating a solid social media strategy for small companies requires a lot of imagination and hard work. A small amount of...
2 views
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![8 Simple Ways to Make Social Media Work for Your Business](https://static.wixstatic.com/media/7f4eb7_824a961a2022470f8729ce4fad029a93~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_824a961a2022470f8729ce4fad029a93~mv2.webp)
Barb Ferrigno
Jun 24, 20224 min read
8 Simple Ways to Make Social Media Work for Your Business
By Scott Duffy The following excerpt is from Scott Duffy's book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books |...
1 view
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![The Business of Harnessing the Power of Social Media](https://static.wixstatic.com/media/7f4eb7_9594a1fb032f411f9759635fbd4260c3~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_9594a1fb032f411f9759635fbd4260c3~mv2.webp)
Barb Ferrigno
Jun 24, 20224 min read
The Business of Harnessing the Power of Social Media
By Juda Honickman Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture...
9 views
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![I Didn't Feel Seen. I Didn't Feel Heard.](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 23, 20222 min read
I Didn't Feel Seen. I Didn't Feel Heard.
Several years ago, I went on a date with a man who had A LOT to tell me about himself. In the span of 45 minutes, he talked and talked...
4 views
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![Deep Connection & Trust](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 20, 20222 min read
Deep Connection & Trust
Have you ever been told a story where you had to wait and guess what the message or the moral of the story was? The same concept applies...
5 views
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![8 Simple Ways to Make Social Media Work for Your Business](https://static.wixstatic.com/media/7f4eb7_10f69c918ed844bb8e679f012cdf1d0d~mv2.jpg/v1/fill/w_454,h_332,fp_0.50_0.50,q_90,enc_auto/7f4eb7_10f69c918ed844bb8e679f012cdf1d0d~mv2.webp)
Barb Ferrigno
Jun 17, 20224 min read
8 Simple Ways to Make Social Media Work for Your Business
by Scott Duffey The following excerpt is from Scott Duffy's book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books |...
6 views
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![What's Your (re)Purpose?](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 17, 20222 min read
What's Your (re)Purpose?
So, you've decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful! REMINDER: You can REPURPOSE your long-form...
6 views
![How to Create Social Media Content That Converts to Sales](https://static.wixstatic.com/media/7f4eb7_f461be516530484988718cb458d13281~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7f4eb7_f461be516530484988718cb458d13281~mv2.webp)
Barb Ferrigno
Jun 16, 20224 min read
How to Create Social Media Content That Converts to Sales
Image Source Are you looking to create social media content that actually converts to sales? If so, you're in the right place! In this...
11 views
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![Short or Long?](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 16, 20222 min read
Short or Long?
So, we finally convinced you to use video content for your business, huh? (winky face) Now that you're on board, did you know that VIDEO...
3 views
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![What Time Is It?](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 16, 20222 min read
What Time Is It?
For long-form videos (2mns 30 secs < 10+ mins), TIMESTAMPS are suggested to be used to help improve your search engine optimization (SEO)...
3 views
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![DYK the 3 Secret Weapons of Vid Content?](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 14, 20222 min read
DYK the 3 Secret Weapons of Vid Content?
We're going to talk about 3 SECRET WEAPONS OF VIDEO CONTENT that can really boost your search engine optimization or SEO. 1. THUMBNAILS:...
2 views
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![Are You Ready to Convert!?](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 14, 20222 min read
Are You Ready to Convert!?
Let's talk about some of the BENEFITS OF USING VIDEO CONTENT on your social media platforms and your website for your company. Video...
1 view
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![I've Got the Key to Unlock Your Sales](https://static.wixstatic.com/media/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7f4eb7_52f142cb9db74289a15a122641265f68~mv2.webp)
Barb Ferrigno
Jun 9, 20222 min read
I've Got the Key to Unlock Your Sales
How do you know what your audience is searching for online? And how do you craft your videos to hit these target audiences? The answer…...
3 views
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