The Non-Writers' Guide To Writing Better Social Media Copy
by Eric Goldschein These days, there's an almost endless array of options for promoting your small business or organization, with one of...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Jun 29, 20194 min read
How to Use Storytelling to Connect with Your Audience on Instagram
by Luke Fitzpatrick @iamwormify Storytelling has always been an integral part of digital marketing, and marketing in general - and for...
5 views
Barb Ferrigno
Jun 29, 20195 min read
How to Pick the Right Social Media Management Tools for Your Needs
by Lilach Bullock @lilachbullock The right tools can help you optimize your time, and maximize your social media marketing efforts. But...
3 views
Barb Ferrigno
May 12, 20195 min read
What is Social Media Strategy?
by Aastha Sirohi contributed by Constant Contact A social media strategy is a detailed blueprint that answers the what, when, how, and...
20 views
Barb Ferrigno
May 12, 20194 min read
Want to get started on social media but aren’t sure how?
by Ashley Perssico contributed by Constant Contact We caught up with a few social media experts – people who truly live and breathe...
20 views
Barb Ferrigno
Apr 29, 20194 min read
It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About
by Mark Bradley As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like,...
11 views
Barb Ferrigno
Apr 29, 20193 min read
Is social media marketing worth the investment?
by Erin Norman : senior solutions consultant, public policy, at research firm Heart+Mind Strategies, Reston, Va. As brands feel more...
16 views
Barb Ferrigno
Apr 15, 20194 min read
5 Tips to Use Social Media for Product and Brand Promotion
Over the past decade, social media has become a global phenomenon and the most powerful mass media tool in existence. Needless to say, it...
30 views
Barb Ferrigno
Mar 17, 20193 min read
How To Effectively Advertise On Social Media Platforms
In recent days, digital advertising has become a major part of most marketing campaigns. It is just a matter of time and this advertising...
76 views
Barb Ferrigno
Mar 4, 20194 min read
How To Optimize Hashtags On Social Media
by Rebecca Kowalewicz Forbes Councils Hashtags can be tricky. Too many and your posts look cluttered. Not enough and your post could end...
10 views
Barb Ferrigno
Mar 4, 20194 min read
Why You Should Automate Your Social Media
Technology makes it easy to automate or delegate certain tasks in your life. Some people start their mornings by cueing Alexa to turn on...
8 views
Barb Ferrigno
Jan 29, 20192 min read
The 5 Most Unexpected Perks of Instagram for Your Business
5 Unexpected Benefits of Using Business Instagram When talking about powerful online platforms, people often think of trading hubs or...
11 views
Barb Ferrigno
Jan 29, 20192 min read
The Secrets to Getting More Followers
It is not so difficult to get free Instagram followers, if you are willing to do whatever it takes. With a larger number of followers,...
0 views
Barb Ferrigno
Jan 29, 20192 min read
How To Make Money Off of Instagram
Why you need social media today? If you have not joined social media by now, you are missing on something great. It is almost certain...
11 views
Barb Ferrigno
Jan 29, 20191 min read
Social Media Marketing Checklist For Businesses
Get insights about social media marketing and plan your strategy with the help of this infographic. The Whole Brain Group, an Inbound...
4 views
Barb Ferrigno
Jan 29, 20193 min read
10 Types Of Social Media Posts That Generate More Engagement
From local entrepreneurs to global companies, everybody is facing the challenge of using social media. All of us are trying to manage...
9 views
Barb Ferrigno
Jan 29, 20193 min read
How To Make The Most Of Social Media Marketing
by Quora How can I do social media marketing? originally appeared on Quora: the place to gain and share knowledge, empowering people to...
1 view
Barb Ferrigno
Jan 29, 20192 min read
Boost Your Social Presence and Email Marketing with Explainer Videos
If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then...
10 views
Barb Ferrigno
Jan 29, 20192 min read
Your Social & SEO Are Firmly Linked – 5 Ways to Get the Most Out of the Relationship
by Marketing Tango Conventional wisdom has long treated social and SEO as mutually exclusive marketing efforts, but we’ve notedthat as...
4 views
Barb Ferrigno
Jan 29, 20194 min read
Business and Marketing in the Social Media World: Important tips and techniques
The stiff competition in the business world demands that business marketing strategists must be aware of the latest trends and...
28 views
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