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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Jul 6, 20192 min read
Mobile Marketing – Why You Should Collect Prospects’ Numbers
It goes without saying that mobile is everywhere nowadays. 75% of internet use for 2017 has been predicted to be mobile, with millennials...
2 views
Barb Ferrigno
Jul 6, 20192 min read
Boosting Your SEO Profile with Social Media
by Marketing Tango Marketers are aligning their SEO strategies to maximize social media’s impact. Social media is playing a vital role in...
2 views
Barb Ferrigno
Jul 6, 20192 min read
5 Benefits of Facebook Business Pages
by Marketing Tango Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the...
4 views
Barb Ferrigno
Jul 3, 20192 min read
Watch Your Business Come Alive With Facebook Live
Seems like everybody’s talking about — and looking at —Facebook Live these days. But is it really right for your integrated marketing...
2 views
Barb Ferrigno
Jul 3, 20192 min read
Video and Email: Two Excellent Tactics That Go Great Together
by Marketing Tango Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is...
3 views
Barb Ferrigno
Jul 3, 20194 min read
How To Generate Sales Leads Through Social Media
All contemporary marketing guides tell you the same thing: focus on social media. by Digital Media Network 73% of U.S. adults use...
10 views
Barb Ferrigno
Jul 3, 20195 min read
How To Use Facebook To Launch Your Startup
Startups are constantly looking for new ways to grow, but the bedrock of any budding startup is keeping costs low. They need to...
27 views0 comments
Barb Ferrigno
Jul 3, 20194 min read
Getting To The Heart Of B2B Twitter Marketing
With 319 million monthly active users that, between them, are sending out 500 million tweets every single day, Twitter is one of the...
3 views
Barb Ferrigno
Jun 30, 20193 min read
Back to Basics: The Top 3 Things Which Determine How Often to Post on Social Media
Dhariana Lozano @DhariLo One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer...
3 views
Barb Ferrigno
Jun 30, 20196 min read
The ROI of Social Media: Measuring What Matters
Melonie Dodaro @meloniedodaro Do you know what the return on investment (ROI) of your social media efforts is for your business? Do you...
5 views
Barb Ferrigno
Jun 30, 20193 min read
Back to Basics: The Top 3 Things Which Determine How Often to Post on Social Media
One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer isn’t always so clear...
3 views
Barb Ferrigno
Jun 30, 20194 min read
Building a Social Media Engagement Strategy
Lucy Rendler-Kaplan@lucyrk78 On social media, the word “engagement” gets used so often, it’s almost become a (gasp!) buzzword. But while...
2 views
Barb Ferrigno
Jun 30, 20194 min read
Which Social Media Platforms are Best for Boutique Businesses?
Determining the right social media platform/s that a business should maintain a presence on is often tougher than it sounds. That can be...
13 views0 comments
Barb Ferrigno
Jun 30, 20194 min read
8 Things You Must Do to Maximize Your Success With Social Selling
Martin Jones @martinjonesaz Social selling directly impacts sales. According to research from Hubspot, when salespeople adopt social...
4 views
Barb Ferrigno
Jun 30, 20192 min read
People Are Now Spending More Time on Smartphones Than They Are Watching TV
Andrew Hutchinson @adhutchinson This chart marks a significant shift for marketers. According to new research from eMarketer, in 2019...
0 views
Barb Ferrigno
Jun 30, 20196 min read
5 Handy Tips to Help You Generate Quality Leads on Social Media
Are you struggling to generate results from your social media marketing efforts, particularly in regards to lead generation and social...
4 views
Barb Ferrigno
Jun 30, 20194 min read
How to Maximize Video Content Across the Major Social Networks
Agustín Esperón @agustinesperon If one social media trend could define 2018, it would probably be video. Internet users spend up to...
71 views
Barb Ferrigno
Jun 30, 20194 min read
6 Tips for Creating Ultra-Shareable Blog Content for Social Media
Todd Kunsman @OhSoFreshMusic Social media platforms have been a boon to marketers and sales teams who use content to promote or engage...
8 views
Barb Ferrigno
Jun 30, 20196 min read
The Non-Writers' Guide To Writing Better Social Media Copy
by Eric Goldschein These days, there's an almost endless array of options for promoting your small business or organization, with one of...
8 views
Barb Ferrigno
Jun 29, 20194 min read
How to Use Storytelling to Connect with Your Audience on Instagram
by Luke Fitzpatrick @iamwormify Storytelling has always been an integral part of digital marketing, and marketing in general - and for...
5 views
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