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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How You Can Improve Your Search Rankings?
Despite the fact that your website looks fantastic and has useful information, how well-known is it, and how often do people visit it?...
Barb Ferrigno
Jan 5, 20233 min read
12 views
0 comments
Link Building Metrics: How to Measure the Success of Your Campaign
Danni White Semrush How to Measure Your Link-Building Success Backlinks are a critical aspect of SEO. Good backlinks indicate to search...
Barb Ferrigno
Dec 12, 20227 min read
17 views
0 comments
How to Optimize Your Content for Search Engines (and Users, Too!)
by Jessica Foster Semrush Writing SEO-friendly content that is suited to search engines and to users isn’t always an easy feat. For one,...
Barb Ferrigno
Dec 12, 20226 min read
19 views
0 comments
14 Essential Content Writing and Editing Tools To Produce High-Quality Content
by Gloria Kopp Semrush The first rule of content writing is to give people what they came for, so I am not going to ramble on here about...
Barb Ferrigno
Dec 12, 20225 min read
12 views
0 comments
SEO Plagiarism: Are Content Shortcuts to Blame?
by Sherry Grey Semrush Over the past few years, content has exploded on the web. Most businesses are struggling just to get in the race,...
Barb Ferrigno
Dec 12, 20224 min read
1 view
0 comments
SEO for Landing Pages: Best Practices to Rank
Erika Varagouli Semrush When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a...
Barb Ferrigno
Dec 12, 20226 min read
10 views
0 comments
Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy
By: Liam Barnes The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources....
Barb Ferrigno
Dec 3, 20228 min read
6 views
0 comments
Dynamic Search Ads Explained & How Best to Use Them in Your Strategy
Amy Bishop Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise...
Barb Ferrigno
Nov 28, 20226 min read
13 views
0 comments
5 SEM Hacks to Improve Your Ad Campaigns
by Kelly Lyons Search engine marketing (SEM) is a valuable method to earn the coveted top spot on SERPs. But it’ll take more than a big...
Barb Ferrigno
Nov 28, 20224 min read
5 views
0 comments
How Therapists Can Attract Patients with SEO
Thousands seek therapists daily. How do you bring your clinic closer to them? The answer lies in search engine optimization (SEO). This...
Barb Ferrigno
Nov 18, 20224 min read
13 views
0 comments
Should I Pay for Backlinks?
by Brian Moseley Buying backlinks…it’s a tempting idea. You’ve been watching your site closely, and maybe it feels like it’s growing at a...
Barb Ferrigno
Oct 28, 202210 min read
46 views
0 comments
Why is SEO important for a small business?
Search engine optimization SEO helps you formulate yourself to accomplish your work and encourage your business. SEO is effective because...
Barb Ferrigno
Oct 11, 20222 min read
78 views
0 comments
How to Leverage SEO for B2B Lead Generation
By: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated....
Barb Ferrigno
Aug 1, 20225 min read
11 views
What Do Your Customers & Prospects Want from Your Website?
By: Lexie Lu SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw...
Barb Ferrigno
Jul 28, 20224 min read
6 views
Local SEO: A Guide for Beauty Brands
While the beauty industry might be quite prospective and lucrative, it’s also incredibly competitive. Success is difficult to achieve in...
Barb Ferrigno
Jul 23, 20223 min read
6 views
How to Search Any Website for Keywords
Connor Lahey Semrush Google is great for finding information. It gives accurate results in a fraction of a second. But what if you want...
Barb Ferrigno
May 20, 20224 min read
13 views
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
Barb Ferrigno
May 19, 20223 min read
3 views
SEO Split-Test Result: Does Bolded Text Help Your SEO?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical...
Barb Ferrigno
May 19, 20223 min read
6 views
How to Disavow Links
Patrick Grubbs Semrush When it comes to building a strong website, backlinks are one of the most important factors. However, that...
Barb Ferrigno
May 17, 20226 min read
2 views
How Not to Write a Meta Description
Gabka Koscova Semrush Writing a meta description is often a neglected part of technical SEO. However, writing “something” is typically...
Barb Ferrigno
May 17, 20225 min read
3 views
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