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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Apr 8, 20243 min read
Embracing Mobility: Exploring The Agile Nature Of Mobile Businesses
In today's ever-evolving business landscape, the concept of mobility is gaining traction like never before. Mobile businesses — once...
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Barb Ferrigno
Jul 6, 20235 min read
A Guide on the Cost of Designing and Developing Your Mobile App
Source: Unsplash When contemplating the development of a mobile application, one of the primary considerations is the associated cost....
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Barb Ferrigno
Dec 3, 20224 min read
Why You Should Personalize Your Mobile App Marketing?
For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app...
24 views
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Barb Ferrigno
Dec 3, 20224 min read
What Are The Challenges and Opportunities Associated with Mobile Marketing
At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for...
30 views
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Barb Ferrigno
Jul 16, 20224 min read
Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers
by Bhaji Illuminati The way people consume content has fundamentally changed, and as a result, marketing is evolving at unprecedented...
6 views
Barb Ferrigno
Feb 1, 20218 min read
How Much Should You Spend on Mobile Marketing?
by Shubham Rajpara In this blog, we will discuss how much one should spend on mobile marketing and which factors to look at while...
14 views
Barb Ferrigno
Jan 23, 20205 min read
Mobile Website or Mobile App: Which way is the right way for your business?
Studies suggest that by the year 2020, the number of mobile phone users all over the world will reach over 4.78 billion. Thus, businesses...
111 views
Barb Ferrigno
Jan 2, 20203 min read
Five Mistakes Of Mobile Design
by Luke Wallace Director of Android Engineering at Bottle Rocket, overseeing the development of mission-critical apps, including Starwood...
7 views
Barb Ferrigno
Sep 3, 20193 min read
6 Reasons why your Business Site Should be Mobile-friendly
Author: Trevor Charles A report by the International Telecommunications Union says that there are over 4 billion mobile phone users in...
11 views
Barb Ferrigno
Jul 24, 20195 min read
7 Social Media Activities You Can Do in Under 15 Minutes
By: Maria Raybould Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know...
3 views
Barb Ferrigno
Jul 24, 20192 min read
3 Steps to Optimize Your Email for Mobile
By: Mike Stocker What’s the one thing you spend the most time with each day? I bet it’s your mobile phone. Since the total domination of...
1 view
Barb Ferrigno
Jul 24, 20193 min read
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
By: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that...
3 views
Barb Ferrigno
Jul 24, 20193 min read
There’s an App for That! Does Your Business Need a Mobile App?
By: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the...
4 views
Barb Ferrigno
Jul 24, 20194 min read
How Mobile Marketing Can Boost Your Campaign Results
By: Mark Whitehurst Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile...
2 views
Barb Ferrigno
Jul 11, 20192 min read
Why Mobile Marketing Matters and How To Keep It Simple
Mobile marketing can sound mysterious and confusing with the complexities of responsive design and the technicalities and legalities of...
2 views
Barb Ferrigno
Jul 11, 20192 min read
Should Your Small Business Have a Mobile App?
Masterful marketing or miserable money hole? In truth, developing your own branded mobile app may be a little of both. On the plus side,...
72 views
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Barb Ferrigno
Jul 11, 20192 min read
Five Tips for Enhancing Mobile Engagement
by Marketing Tango Clearly we’re all spending more time on our phones these days. How much time? Well, someone at Digital Trends,...
2 views
Barb Ferrigno
Jul 6, 20192 min read
Reach Local Customers with Mobile Marketing
Small Business Saturday may be months away, but there’s no reason you can’t use local and mobile marketing to attract business locally...
2 views
Barb Ferrigno
Jul 6, 20192 min read
How To Give Mobile Customers What They Want, Fast
by Marketing Tango Savvy integrated marketers already know the importance of responsive website design when it comes to maximizing the...
3 views
Barb Ferrigno
Jul 6, 20192 min read
Mobile Marketing – Why You Should Collect Prospects’ Numbers
It goes without saying that mobile is everywhere nowadays. 75% of internet use for 2017 has been predicted to be mobile, with millennials...
2 views
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