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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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What is Share of Voice?
Share of voice (SOV) is a marketing metric that measures the amount of media exposure a brand gets compared to its competitors. It...
Barb Ferrigno
Apr 4, 20244 min read
5 Traits of the Best Marketing Leaders
Visionary Thinking The hallmark of exceptional marketing leaders lies in their visionary thinking. These leaders possess a remarkable...
Barb Ferrigno
Apr 1, 20244 min read
10 Ultimate Tips before you hire a Marketing Team
Pexels Hiring a marketing team is a crucial step for any business aiming to enhance its presence in the competitive digital landscape. A...
Barb Ferrigno
Mar 8, 20243 min read
Remarketing — what it is, how it works, and more
by The Adobe Experience Cloud Team Your company’s marketing team works hard to bring visitors to your website. More often than not,...
Barb Ferrigno
Mar 7, 20248 min read
5 Ways to Improve the Performance of SMS Marketing Efforts
Pexels With the ever-changing digital world of today, SMS marketing has become a potent tool for organizations looking to connect with...
Barb Ferrigno
Feb 23, 20243 min read
Visual Storytelling In Marketing: Crafting Compelling Narratives
In an era saturated with information, standing out to capture and retain audience attention is more vital and challenging than ever....
Barb Ferrigno
Feb 13, 20244 min read
What is Inbound Marketing For SaaS Companies?
Inbound marketing has been the ultimate solution for businesses to drive genuine and organic customers. And this is no different for the...
Barb Ferrigno
Feb 7, 202410 min read
What is the purpose of marketing automation software?
Marketing has just been made easier and more effective, at the same time. How? Through marketing automation software. But wait, what is...
Barb Ferrigno
Jan 2, 20244 min read
Influencer Marketing for Business Explained
As we near the end of 2023, it's interesting to see that 67% of brands [1] have fully embraced influencer marketing, dedicating more of...
Barb Ferrigno
Dec 22, 20233 min read
The Importance of Understanding Your Target Audience in Marketing
Source Understanding your target audience is the compass guiding successful marketing endeavors, steering businesses toward relevance and...
Barb Ferrigno
Dec 7, 20233 min read
5 PROVEN WAYS TO BOOST BUSINESS GROWTH WITH PROMOTIONAL T-SHIRTS
In a field rife with innovation and rivalry, effectively marketing your t-shirt company is crucial to making an impression. Your company...
Barb Ferrigno
Nov 28, 20232 min read
No Responses for Your SMS Campaigns? Here's What to Do
With the right technology and approach by your side, SMS campaigns can be a perfect opportunity to connect with an audience in a new,...
Barb Ferrigno
Nov 4, 20233 min read
25 Creative QR Code Ideas for Marketing
by Adobe Express QR codes are an easy way to get people to your website, social media accounts, and other online resources. Get inspired...
Barb Ferrigno
Oct 6, 20236 min read
Gartner Marketing Survey Reveals The B2B Buyer Demand For More Third-Party Interactions
Unsplash In an era dominated by digital engagement, B2B buyer preferences are undergoing a dynamic shift. A recent survey from Gartner,...
Barb Ferrigno
Oct 2, 20232 min read
How Companies integrate Green Marketing in Their Global Strategy and Why They do so
Green marketing has been part of the many strategies that brands, companies, and businesses employ to keep their customers and attract...
Barb Ferrigno
Sep 19, 20234 min read
Remarketing — what it is, how it works, and more
Your company’s marketing team works hard to bring visitors to your website. More often than not, these visitors won’t make a purchase the...
Barb Ferrigno
Sep 17, 20238 min read
Get a list of inbound marketing strategies
by Adobe Experience Cloud Team When you’re trying to grow your business, one of the things you need most is qualified leads. Inbound...
Barb Ferrigno
Sep 17, 202319 min read
Your guide to account-based marketing (ABM)
by Adobe Experience Cloud Team For business-to-business (B2B) brands, it can be tough to convert high-value leads into customers. The key...
Barb Ferrigno
Sep 17, 20239 min read
Guide to marketing personalization — benefits, examples, and more
Everywhere you look, brands are embracing personalization. From the ads that pop up on your social media feed to the barista at the local...
Barb Ferrigno
Sep 17, 202310 min read
Igniting organizational readiness — embrace the power of customer journeys
by Kevin Lindsay Many brands see journey-centric marketing as the engine of future success. It’s rare to get any push-back on the notion...
Barb Ferrigno
Sep 17, 20233 min read
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