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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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A Checklist Of 13 Best Practices For Successful pMax Campaigns
Your marketing team has launched a high-budget ad campaign, but it does not perform desirably. It drains your investment and fetches...
Barb Ferrigno
Mar 136 min read
30 views
1 comment
Cutting Out Digital Noise: A Look at the Power of Tangible Marketing
Reclaiming personal connection, physical marketing shows itself as a novel approach when one breaks away from ceaseless internet...
Barb Ferrigno
Mar 123 min read
15 views
2 comments
Crafting the Perfect Marketing Campaign: A Step-by-Step Guide
Photo from Pexels To get quantifiable corporate results from developing successful digital marketing initiatives, strategic strategy,...
Barb Ferrigno
Mar 33 min read
6 views
0 comments
The Financial Aspects of Starting a Marketing Agency in the U.S.
Starting a marketing agency in the U.S. can be an exciting and lucrative venture. However, before launching, it is essential to...
Barb Ferrigno
Feb 263 min read
4 views
0 comments
What Factors Can Influence the Marketing Strategy Success
One of the fundamental aspects of growing your business is building a marketing strategy . In the era of artificial intelligence,...
Barb Ferrigno
Jan 284 min read
16 views
1 comment
How to Market Your Construction Business in 2025
The construction industry is evolving rapidly, and so are the methods to effectively market your business. In 2025, construction...
Barb Ferrigno
Dec 19, 20243 min read
8 views
0 comments
5 Proven Strategies to Improve Marketing Campaign Effectiveness
Running an effective marketing campaign has never been more important. With a highly competitive landscape, businesses must find ways to...
Barb Ferrigno
Dec 19, 20244 min read
26 views
0 comments
7 Proven Marketing Strategies to Boost Your Business in 2025
Did you know that businesses that adapt quickly to marketing trends are 45% more likely to grow year over year? The competitive landscape...
Barb Ferrigno
Dec 11, 20243 min read
6 views
0 comments
What is Influencer Marketing?
Influencer marketing is a dynamic and rapidly growing form of social media marketing that involves endorsements and product placements...
Barb Ferrigno
Nov 18, 20243 min read
40 views
2 comments
Influencer Marketing: Creating Genuine Relationships for Brand Growth
In today's digital age, influencer marketing has evolved as an effective method for organizations seeking to engage with their target...
Barb Ferrigno
Oct 29, 20245 min read
15 views
1 comment
The Benefits of Internet Marketing
In today's digital age, internet marketing has become an indispensable tool for businesses of all sizes. Internet marketing has many...
Barb Ferrigno
Oct 21, 20242 min read
6 views
1 comment
How Design Captures a Brand's Essence in Marketing
In the competitive landscape of modern business, a brand's visual identity serves as its silent ambassador, speaking volumes before a...
Barb Ferrigno
Oct 20, 20244 min read
25 views
4 comments
15 Key Pieces of a Highly Effective Accounting Marketing Strategy
In today's competitive environment, accounting firms must go beyond traditional marketing methods to stand out and attract potential...
Barb Ferrigno
Oct 7, 20243 min read
26 views
1 comment
Marketing Strategies & Tactics for Mid-Sized Enterprises To Scale
As businesses scale from $10 million turnover and above, their marketing strategy becomes increasingly complex and critical for...
Barb Ferrigno
Aug 20, 20244 min read
11 views
0 comments
Top Strategies for Elevating Your Business Marketing
In today’s fiercely competitive market, standing out from the crowd is crucial for achieving business success. Effective marketing is...
Barb Ferrigno
Aug 19, 20244 min read
6 views
1 comment
Creating Buzz: Effective Marketing Strategies for Emerging Travel Destinations
Image Source Travel is indeed a beautiful thing, as the world consists of numerous places that remain unseen and unknown to the...
Barb Ferrigno
Jul 29, 20244 min read
12 views
0 comments
Real Estate Marketing Plan: 5 Key Strategies for Agents
Source: Freepik First things first - having a strong online presence is crucial for real estate agents. Most homebuyers now start their...
Barb Ferrigno
Jul 27, 20244 min read
5 views
0 comments
16 Real Estate Marketing Ideas to Find Leads
Source: Freepik 16 Real Estate Marketing Ideas to Find Leads The housing market is facing uncertain times, and it is pretty challenging...
Barb Ferrigno
Jul 27, 20243 min read
12 views
0 comments
How Companies integrate Green Marketing in Their Global Strategy and Why They do so
Green marketing has been part of the many strategies that brands, companies and businesses employ to keep their customers and attract new...
Barb Ferrigno
Jul 26, 20244 min read
22 views
0 comments
Using Virtual Tours and 3D Walkthroughs in Real Estate Marketing
FreePik To do real estate marketing right today and stand out in a competitive market requires some "pulling a rabbit out of a hat" type...
Barb Ferrigno
Jul 11, 20244 min read
10 views
0 comments
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