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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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A Step-By-Step Guide to Crafting a Compelling Direct Mail Marketing Campaign
Direct mail marketing continues to wield considerable influence even in the digital era, offering a tangible avenue for engaging...
Barb Ferrigno
Apr 19, 20243 min read
74 views
6 comments
Why data quality is the key to success with your customer data platform
Data quality is the foundation of any successful customer data platform (CDP), such as Adobe Experience Platform. Without high-quality...
Barb Ferrigno
Mar 7, 20244 min read
61 views
16 comments
Winning Hearts and Leads: Proven Hacks for a Stellar Lead Generation Campaign
In the ever-changing world of digital marketing, creating genuine connections with potential customers is the key to a thriving business....
Barb Ferrigno
Nov 8, 20232 min read
115 views
14 comments
How to Generate Leads From Webinars
by John Hunter Events are a great source of lead generation. As an opportunity for direct interaction between brand and audience, they...
Barb Ferrigno
Sep 24, 20236 min read
62 views
12 comments
The Power of Lead Generation for Small Business
Lead generation" is a term used to describe the process of acquiring potential customers who are interested in your product or service....
Barb Ferrigno
May 18, 20233 min read
21 views
0 comments
5 Tips for Generating Leads and Growing Your Business
Lead generation is a critical component of any business growth strategy. Having a steady stream of leads coming in can help you generate...
Barb Ferrigno
May 17, 20231 min read
10 views
0 comments
Capture More Clients: 4 Secrets to Staying Ahead
by AccuTips.com You've targeted some great new prospects. So now what? Keep this quartet of golden rules in mind to make sure you connect...
Barb Ferrigno
Feb 20, 20232 min read
8 views
0 comments
5 Ways How to Generate More B2B Leads
The success of every B2B company depends on the number of leads it is generating. A steady flow of high-quality leads helps to increase...
Barb Ferrigno
Nov 15, 20224 min read
37 views
0 comments
B2B Vendors Need To Play Catch Up In A “B2E” World
By: Peter Bell Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the...
Barb Ferrigno
Oct 20, 20224 min read
4 views
0 comments
How to Improve Lead Generation with Microsurveys
By: Marta Kaczmarek What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing...
Barb Ferrigno
Oct 19, 20227 min read
14 views
0 comments
4 Steps to Better Lead Generation Strategy | Digital Maturity
By: Lilian Smith Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in...
Barb Ferrigno
Jul 28, 20225 min read
2 views
Data-Driven Personalized Content | Build Customer Trust and Loyalty
By: Rena Gadimova Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their...
Barb Ferrigno
Jul 27, 20225 min read
4 views
Lessons About Marketing Complacency I Had to Learn the Hard Way
By Alexander Valencia 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the...
Barb Ferrigno
Jul 1, 20223 min read
1 view
The Anatomy of a Sales Pipeline: The Key to Growth
By Roberto Liccardo The world of sales and marketing is rifled with jargon, but not all of it is hearsay. There are key performance terms...
Barb Ferrigno
Jul 1, 20223 min read
8 views
How To Generate Leads On Twitter
By Ted Prodromou In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand...
Barb Ferrigno
Jul 1, 20224 min read
2 views
5 Ways Businesses Can Get Traffic and Generate Leads
The following five sources of traffic are places where you can find people for your lead magnets. Some of these sources are free and some...
Barb Ferrigno
Jul 1, 20224 min read
2 views
Lead Generation Without Brand Trust is a Losing Game
By Scott Baradell I saw a business cartoon recently that made me laugh, then grimace. It showed two men standing in side-by-side kiosks...
Barb Ferrigno
Jul 1, 20224 min read
3 views
Treat Customer Data Like You’d Want Yours to Be Treated
By: Rashan Dixon Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the...
Barb Ferrigno
Dec 14, 20204 min read
9 views
How Data Analysis Can Refine the Customer Experience
by Peter Bell There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the...
Barb Ferrigno
Dec 14, 20203 min read
11 views
Is Your Lead Really Sales Qualified? Here’s How To Tell
By: Vikas Bhatt Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only...
Barb Ferrigno
Dec 10, 20206 min read
35 views
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