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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Nov 18, 20243 min read
Unlocking Marketing Potential: How Universal Events Inc. Elevates Brand Experiences through Strategic Event Management
Among the many marketing tools available to businesses, engagement through events remains one of the strongest, providing experiences...
18 views
Barb Ferrigno
Oct 4, 20244 min read
How Can Event Security Enhance Safety at Outdoor Parties?
Outdoor parties can be an interesting experience for people to socialise, and enjoy the fresh air. From managing large crowds to...
21 views2 comments
Barb Ferrigno
Aug 14, 20244 min read
How to Manage Gas Cylinders for Catering at Large Events
When catering for large events like weddings, conferences, or festivals, having enough fuel to cook all the food is critical. Gas...
12 views1 comment
Barb Ferrigno
Aug 6, 20242 min read
Choosing Thailand for Trade Shows - No Longer Just a Tourism Hub
The rise of Thailand Thailand in SE Asia remains one of the most visited tourist places on Earth due to its friendly population, great...
9 views0 comments
Barb Ferrigno
Jul 26, 202412 min read
Ultimate Guide to Marketing for Corporate Events in Orlando
What are effective marketing strategies for corporate event planning in Orlando? When you're planning a big corporate event, paying close...
9 views0 comments
Barb Ferrigno
Jul 16, 20244 min read
Innovative Invitation Ideas for Your Next Big Event
Source: Pexels In the age of digital dominance, one might wonder about the relevance of invitations in making an event not just another...
73 views0 comments
Barb Ferrigno
Apr 9, 20241 min read
Improve Meeting Management With AI
In the fast-paced world of modern business, meetings serve as vital conduits for collaboration, decision-making, and innovation. Yet, all...
10 views0 comments
Barb Ferrigno
Mar 7, 20248 min read
7 Event Types That Boost ROI (& How to Choose the Right One)
By Olivia Cal Choosing the right event type for your business is a skill essential when planning an event. But what’s the difference...
14 views0 comments
Barb Ferrigno
Mar 7, 202412 min read
How a Company Culture Expert Can Elevate Your 2024 Executive Conference
We all want to be better leaders and have a better culture. Right?! The question you need to answer, is where do we focus? What changes...
43 views5 comments
Barb Ferrigno
Dec 27, 20237 min read
The Role of Technology in Elevating Corporate Event Success
The business world is evolving beyond traditional operating measures. Corporate events have now evolved beyond just traditional...
11 views0 comments
Barb Ferrigno
Oct 23, 20233 min read
5 Great Display Ideas For Your Company's Next Event
Making an impact is essential in the fast-paced commercial environment. Your exhibit serves as the public face of your business during...
10 views0 comments
Barb Ferrigno
Sep 28, 20236 min read
5 Dynamic Topics to Make Your Corporate Leadership Events Unforgettable
by Chris Dyer Hey there! If you’ve clicked on this, you’re probably tired of the same old humdrum corporate events that remind you of...
2 views0 comments
Barb Ferrigno
Sep 28, 20235 min read
Virtual Speaker vs. Keynote Speaker: Which One is Right for Your Event?
by Chris Dyer When planning an event, securing the right speaker can define its success. The way content is delivered can influence the...
11 views0 comments
Barb Ferrigno
Sep 26, 20233 min read
Event Feedback Basics–Part 2: Strategic Feedback vs. Ad-hoc Feedback
by John Hunter It’s understandable why meeting and event feedback often gets neglected by marketers and event planners. After all,...
6 views1 comment
Barb Ferrigno
Sep 26, 20233 min read
Event Feedback Basics--Part 1: Learning How to Listen
by John Hunter Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually,...
0 views0 comments
Barb Ferrigno
Sep 26, 20233 min read
More than Surveys: How to Gather Key Data Onsite at Your Events
by John Hunter It's a marketer's business to know just about everything their prospects and customers are doing on their website and...
1 view0 comments
Barb Ferrigno
Sep 26, 20238 min read
Event Planning for Accessibility: Tips and Best Practices
by John Hunter Accessibility and inclusion have always been important, but with rising numbers of people living with a disability, it's...
2 views0 comments
Barb Ferrigno
Sep 26, 20231 min read
Webinar--How a Corporate Negotiated Hotel Program Changes the Game
by John Hunter Lodging costs can comprise up to 40% of a company’s total travel and entertainment expenses, providing a large...
1 view0 comments
Barb Ferrigno
Sep 26, 20233 min read
35 Ways to Promote Your Event For Free
by John Hunter Once your event plans are in motion, it’s important to start promoting your event to help get the word out and get people...
12 views0 comments
Barb Ferrigno
Sep 26, 20237 min read
Event Technologist: How to Become an Event Tech Expert
by John Hunter Event tech is growing, and it's here to stay. However, only 38% of respondents to a recent EventMB survey consider...
9 views0 comments
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