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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Jul 15, 20194 min read
5 Automated Email Marketing Messages You Should Be Using
Susan Gunelius Marketing, Branding, Copywriting, Email and Social Media Expert Email marketing is one of the most effective marketing...
2 views
Barb Ferrigno
Jul 12, 20195 min read
Email Delivery vs. Deliverability: What's the Difference?
Written by Kayla Lewkowicz @kllewkow We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing...
12 views0 comments
Barb Ferrigno
Jul 10, 20191 min read
Boost Business Revenue With An Email Automation Funnel
by Megan Totka AllBusiness, We provide expert advice on starting, financing, marketing and managing your business. Are your contacts...
6 views0 comments
Barb Ferrigno
Jul 10, 20195 min read
15 Email-Etiquette rules every Professional Should Know
by Jacquelyn Smith US employees spend, on average, about a quarter of the workweek combing through hundreds of emails. Despite the fact...
25 views
Barb Ferrigno
Jul 10, 20197 min read
25 Tips for Perfecting Your E-mail Etiquette
By Lindsay Silberman In the age of the Internet, you might find yourself clicking "reply," typing up a quick response, and hitting "send"...
8 views
Barb Ferrigno
Jul 10, 20192 min read
Email Etiquette for the Business World
by Avery.com Quick, efficient and easy to use, email has become a resource way to communicate. But the email style you use to send...
1 view
Barb Ferrigno
Jul 10, 20192 min read
Email Etiquette Dos & Don’ts
by EmilyPost.com Although technology is ever-changing, basic rules of etiquette still apply. Courteous electronic communication...
6 views
Barb Ferrigno
Jul 9, 20192 min read
The Biggest Email Lead Generation Mistakes To Avoid
The biggest email lead generation mistakes are usually those that people make when they are trying to create all their leads at one time....
2 views
Barb Ferrigno
Jul 7, 20193 min read
5 Cart Abandonment Email Best Practices
by Brett Thoreson It’s a frustrating fact of ecommerce: 7 of 10 customers who toss product into a shopping cart are likely to walk away...
2 views
Barb Ferrigno
Jul 1, 20192 min read
When to send your next email campaign
Looking to improve your email open rates? Email campaigns are only as successful as the rates at which they are opened, read, and...
5 views
Barb Ferrigno
Jun 29, 20194 min read
How to Get Your Company Out of Email Dependency
by 5th Method When scientists at the Massachusetts Institute of Technology sent the first piece of electronic mail in 1969, they had no...
15 views
Barb Ferrigno
Jan 29, 20194 min read
7 Email Marketing Automation Strategies You Haven't Heard Before
We are all familiar with email marketing, sure. It’s highly effective and offers a great ROI for your ecommerce store. To stand above the...
15 views
Barb Ferrigno
Jan 29, 20194 min read
How Email Marketing Supports Your Content Marketing And SEO Campaigns
by Jayson DeMers Search engine optimization (SEO) and content marketing are natural complements. Producing high-quality content for your...
6 views
Barb Ferrigno
Jan 29, 20192 min read
Video and Email: Two Excellent Tactics That Go Great Together
by Marketing Tango Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is...
3 views
Barb Ferrigno
Jan 29, 20192 min read
The Biggest Email Lead Generation Mistakes To Avoid
The biggest email lead generation mistakes are usually those that people make when they are trying to create all their leads at one time....
5 views
Barb Ferrigno
Jan 29, 20192 min read
Why You Should Consider Using Email Validator Services
Emails that aren't delivered can take a severe toll on your marketing effectiveness. Your reputation is important to successful email...
14 views0 comments
Barb Ferrigno
Jan 29, 20198 min read
Cold Email Outreach: 8 Tips To Improve Your Email Campaign Results
by Gabriel Shaoolian Sales are vital for every business to succeed. Lead generation is the first step of any sales process, and it comes...
10 views
Barb Ferrigno
Jan 29, 20193 min read
Making The Most Of Your Email Marketing Campaigns
Email marketing is a valuable way for businesses to contact and interact with their clients and customers. However, with most users...
5 views
Barb Ferrigno
Jan 29, 20193 min read
Trends Transforming Email Marketing
Email marketing has a living definition, constantly adjusting itself to the world we live in. The only thing consistent in it is the...
12 views
Barb Ferrigno
Jan 29, 20193 min read
How To Create Email Marketing Templates
Email is a boon to the internet and is not going anywhere. In the same way, email newslettersare growing popularity among people than it...
12 views0 comments
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