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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Jan 2, 20203 min read
Writing Effective Business Emails
by Adrian Dearnell You log in to your email account on Monday morning with a premonition—how many confusing or useless emails will I be...
4 views
Barb Ferrigno
Jan 2, 20204 min read
10 Effective Email Marketing Tips Small Businesses Can Use
Expert Panel, Young Entrepreneur Council YEC is an invite-only organization comprised of the world's most successful entrepreneurs 40 and...
7 views
Barb Ferrigno
Jan 2, 20204 min read
How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips
Expert Panel, Forbes Agency Council Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share...
7 views
Barb Ferrigno
Jan 2, 20204 min read
The Reinvention Of Modern Email Marketing
Simms Jenkins Simms Jenkins is Founder + CEO of BrightWave, a leading email marketing agency, and author of two definitive books on...
4 views
Barb Ferrigno
Jan 2, 20204 min read
Marketing Friction: Three Deadly Email Sins
Roger Dooley CMO Network You've got a new customer. Great news! You now have that customer's email address and the opportunity to make...
1 view
Barb Ferrigno
Jul 29, 20192 min read
10 Email Marketing Design Trends You Need to Know
By: Karen Blanchard Accudata Email is the heart of the digital ecosystem and an essential element of successful marketing campaigns....
6 views
Barb Ferrigno
Jul 29, 20195 min read
7 Tips To Increase Email Marketing Engagement
By David Roe If content engagement is falling across social networks and organizations are finding it increasingly difficult to create...
9 views
Barb Ferrigno
Jul 26, 20193 min read
5 Secrets to Writing Sales Emails That Prospects Will Reply To
Marc Wayshak Sales Strategist and Author Are your prospecting emails getting ignored all the time? If the answer is “yes,” you’re not...
11 views
Barb Ferrigno
Jul 24, 20195 min read
Get Back on the Road After Sending the Wrong Email
By: Jessica Minasian Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked...
1 view
Barb Ferrigno
Jul 24, 20194 min read
5 Email Reactivation Campaigns That Win Subscribers Back
By: Mike Madden “She loves me….she loves me not….she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!” We’ve all been there. As children, we...
2 views
Barb Ferrigno
Jul 24, 20195 min read
11 Automated Emails You Should Be Sending with Your Engagement Platform
By: Gloria Kopp If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of...
13 views
Barb Ferrigno
Jul 24, 20193 min read
What Email Subject Line Length Works Best?
By: Mike Madden Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of...
5 views
Barb Ferrigno
Jul 23, 20193 min read
6 Simple Ways to Grow a Massive Following for Your Email Newsletter
By Dakota ShaneCo-founder, Copy Buffs@DakotaShane_Nun When it comes to content marketing, it's difficult to find a channel that's more...
1 view
Barb Ferrigno
Jul 23, 20192 min read
Do Not, Under Any Circumstances, Start a Business Email This Way
By Hillel Fuld Tech marketer and startup adviser @hilzfuld You can file this article under something that should not even have to be...
7 views
Barb Ferrigno
Jul 16, 20195 min read
Effective Email Strategies for Startups Marketing on a Budget
Yoav Vilner Startup mentor, CEO and tech blogger We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve...
4 views
Barb Ferrigno
Jul 16, 20194 min read
How to Write Cold Emails That Quickly Convert Sales
John Rampton Entrepreneur and Connector Considering that the average office worker receives a whooping 121 emails per day, it’s no wonder...
10 views0 comments
Barb Ferrigno
Jul 16, 20193 min read
3 Cold Email Strategies With High Response Rates
Eric Siu CEO, Single Grain. Founder, Growth Everywhere. Cold emailing isn’t easy, but it can be a crucial part of your marketing funnel....
13 views
Barb Ferrigno
Jul 16, 20193 min read
How to Grow Your Customers With Email Marketing Campaigns?
Sanchita Dash ENTREPRENEUR STAFF Former Senior Correspondent, Entrepreneur India How often do we get emails on our inbox about a company...
0 views
Barb Ferrigno
Jul 15, 20194 min read
5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab
Jeremy McGilvrey Social Media Influencer for IG Secrets As an entrepreneur, email marketing can power a strong revenue stream for your...
5 views
Barb Ferrigno
Jul 15, 20193 min read
5 Ways Email Marketing Can Help Boost Ranking In a Hurry
Syed Balkhi Entrepreneur, Growth Hacker and Marketer What does email have to do with SEO? At first glance, you don’t see a relationship...
6 views
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