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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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What’s the Difference Between Email Read Rate and Open Rate?
By: Dayana Cadet Validity Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have...
Barb Ferrigno
Nov 29, 20226 min read
122 views
0 comments
SOS! My Emails Are Bouncing!
By: Megan Farquharson Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed...
Barb Ferrigno
Nov 29, 20225 min read
3 views
0 comments
Spam Traps: What They Are and How to Avoid Them
By: Dayana Cadet Validity Spam traps are email addresses with the sole function of identifying and catching, well, spammers....
Barb Ferrigno
Nov 28, 20226 min read
7 views
0 comments
What is List Hygiene? Plus, 3 Tips to Clean Your Email List
By: Dayana Cadet Validity The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t...
Barb Ferrigno
Nov 28, 20226 min read
6 views
0 comments
What is Subscriber Data Management for Email Marketing?
by Dayana Cadet Validity Consumers expect highly personalized experiences when engaging with your brand. If you fail to meet them on...
Barb Ferrigno
Nov 28, 20224 min read
2 views
0 comments
How to Prevent Mailbombing & Protect Your Sender Reputation
by Validity Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for...
Barb Ferrigno
Nov 28, 20225 min read
88 views
0 comments
10 Ways to Make Your Emails Pop
By Angela Ruth When it comes to email, don't believe the hype that it's an antiquated communication medium. Case in point? By the end of...
Barb Ferrigno
Oct 18, 20227 min read
6 views
0 comments
How to Stop Writing Average Emails: 16 Quick Tips
By Ron Lieback The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text...
Barb Ferrigno
Oct 18, 20225 min read
4 views
0 comments
4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
By Liviu Tanase Companies use email for marketing because it's an effective way to reach their customer base through a channel they use...
Barb Ferrigno
Oct 18, 20224 min read
8 views
0 comments
How to Avoid Email Spam Complaints
By Liviu Tanase Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports...
Barb Ferrigno
Oct 18, 20223 min read
2 views
0 comments
Emails That Won't Cause an Unsubscribe
By Madison Howard Open rates, click-through, unsubscribes – oh my! There are so many different pieces of data to pay attention to when...
Barb Ferrigno
Aug 2, 20222 min read
5 views
What Amount of Email Personalization is Good Personalization?
By: Kevin George Sending an email can be as good as having a real conversation with a person. If you are a business using email for your...
Barb Ferrigno
Jul 29, 20224 min read
1 view
Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)
By: Mike Madden Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even...
Barb Ferrigno
Jul 28, 20223 min read
1 view
4 Actionable Tips to Enhance Your Email Development Process
By: Kevin George With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing...
Barb Ferrigno
Jul 28, 20223 min read
7 views
Why 75% of Your Marketing Emails Are Never Read
By: Peter Bell Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward...
Barb Ferrigno
Jul 27, 20223 min read
3 views
How To Start An Email List And Succeed From Day 1
By Nick Wolny If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there's good news: You can ignore...
Barb Ferrigno
Jul 23, 20228 min read
2 views
Don't Be Afraid to Explore the World of Deep Marketing
By Deepak Kanakaraju You may have heard about drip marketing. But, likely, you haven't heard about Deep Marketing. Drip marketing is a...
Barb Ferrigno
Jul 23, 20223 min read
12 views
Easy Tips for Building a Powerful Email List
By Liviu Tanase Abuse emails: Whether you've gotten one or 200, they're bound to be lurking in your subscriber's list. At some point,...
Barb Ferrigno
Jul 23, 20225 min read
4 views
Your Reputation Matters in Email Marketing. Here's How to Protect It.
By Anna Johansson Email sender reputation can make or break your email campaign. With a good reputation, you'll see higher deliverability...
Barb Ferrigno
Jul 23, 20223 min read
5 views
Understand the Relay Function and Master Email Marketing
By Alon Ghelber Although a number of people and organizations refer to email communication as a relic of the past, it remains one of the...
Barb Ferrigno
Jul 23, 20223 min read
9 views
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