How Klaviyo Transforms Email Marketing
Effective email marketing is crucial for businesses looking to engage customers and drive sales. Klaviyo, a leading email marketing...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Sep 33 min read
Mastering Email Campaigns: Tips for Achieving Outstanding Results
Email marketing is one of the most powerful tools in a marketer’s arsenal. Did you know that email marketing generates $42 for every $1...
7 views0 comments
Barb Ferrigno
Jun 44 min read
How to Maximize Email Campaign ROI Using Email Templates
We already know that email marketing is a great way to maximize your ROI with a minimum spend, $40 ROI for every $1 spent, to be exact....
15 views0 comments
Barb Ferrigno
Mar 74 min read
Streamlining email marketing tasks with automated approvals
by Nelly Domonkos Modern marketers use automated email campaigns to improve efficiency when delivering personalized messages. The...
4 views0 comments
Barb Ferrigno
Feb 153 min read
Enhance Your Email Deliverability with the Mailreach Email Spam Test
In the ever-evolving landscape of digital communication, email marketing remains a potent tool for businesses to connect with their...
18 views0 comments
Barb Ferrigno
Jan 95 min read
Personalized and Powerful: Client Outreach Email Templates That Convert
Cold emailing is one of the most effective and ROI-friendly tools in both B2B and B2C marketing domains. However, there's a catch....
40 views0 comments
Barb Ferrigno
Nov 8, 20233 min read
It Turns Out Customers LIKE Email
by Sheila McGee-Smith As far back as 2013, Forbes was publishing articles like, 5 Ways Email Makes Your Employees Miserable and How To...
2 views0 comments
Barb Ferrigno
Sep 17, 202310 min read
Guide to email marketing segmentation — what, why, and how
by Adobe Experience Cloud Team Email marketing is an incredibly effective way to promote your business. It gives you the opportunity to...
8 views0 comments
Barb Ferrigno
Feb 6, 20234 min read
7 Small Business Email Marketing Tips for 2023
Unsplash It will obviously be impossible for small businesses to match the marketing budget of larger companies and industry leaders....
26 views0 comments
Barb Ferrigno
Jan 12, 20239 min read
11 Extraordinarily Advantages of Utilizing Email Marketing In 2023
Email marketing is one of the most powerful methods for producing conversions and sales, and this holds true regardless of the size or...
16 views0 comments
Barb Ferrigno
Dec 4, 20224 min read
48 Spam Trigger Words You Should Stop Using in Your Emails
There are a lot of reasons why an email could end up in the spam folder. One issue that’s easy to avoid is using spam trigger words. In...
80 views0 comments
Barb Ferrigno
Dec 4, 20229 min read
27 Follow-Up Email Subject Line Examples & Tips on How to Write Them
Irina Maltseva • Updated 29 September 2022 Hunter.io Sending multiple follow-ups can double the response rate of your cold email...
54 views0 comments
Barb Ferrigno
Dec 4, 20225 min read
How to Build a Prospect List in 3 Steps
Ernest Bio Bogore • Updated 30 September 2022 Hunter.io Ask any seasoned sales rep, and they’ll tell you that building a sales prospect...
1 view0 comments
Barb Ferrigno
Dec 3, 20228 min read
10 Brilliant Email Subject Lines to Boost Your Open Rates
Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to...
7 views0 comments
Barb Ferrigno
Nov 29, 20224 min read
The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing...
10 views0 comments
Barb Ferrigno
Nov 29, 20224 min read
Top 4 Attributes to Look for in Data Management Software
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. How you manage your data plays a big role in determining its...
7 views0 comments
Barb Ferrigno
Nov 29, 20229 min read
16 Email Metrics All Email Marketers Should Track
By: Sofie Couwenbergh Validity Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers...
8 views0 comments
Barb Ferrigno
Nov 29, 20226 min read
Help! Am I Suffering From List Fatigue?
By: Margaret Wolfenden Validity Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or...
3 views0 comments
Barb Ferrigno
Nov 29, 20225 min read
Top Ways to Save Time as an Email Marketer
By: Megan Farquharson Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are...
16 views0 comments
Barb Ferrigno
Nov 29, 20226 min read
6 Ways to Optimize Emails to Boost Brand Engagement
By: Rafael Viana Validity As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most...
2 views0 comments
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