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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How Klaviyo Transforms Email Marketing
Effective email marketing is crucial for businesses looking to engage customers and drive sales. Klaviyo, a leading email marketing...
Barb Ferrigno
Oct 30, 20243 min read
4 views
0 comments
Mastering Email Campaigns: Tips for Achieving Outstanding Results
Email marketing is one of the most powerful tools in a marketer’s arsenal. Did you know that email marketing generates $42 for every $1...
Barb Ferrigno
Sep 3, 20243 min read
7 views
0 comments
How to Maximize Email Campaign ROI Using Email Templates
We already know that email marketing is a great way to maximize your ROI with a minimum spend, $40 ROI for every $1 spent, to be exact....
Barb Ferrigno
Jun 4, 20244 min read
17 views
0 comments
Streamlining email marketing tasks with automated approvals
by Nelly Domonkos Modern marketers use automated email campaigns to improve efficiency when delivering personalized messages. The...
Barb Ferrigno
Mar 7, 20244 min read
4 views
0 comments
Enhance Your Email Deliverability with the Mailreach Email Spam Test
In the ever-evolving landscape of digital communication, email marketing remains a potent tool for businesses to connect with their...
Barb Ferrigno
Feb 15, 20243 min read
22 views
1 comment
Personalized and Powerful: Client Outreach Email Templates That Convert
Cold emailing is one of the most effective and ROI-friendly tools in both B2B and B2C marketing domains. However, there's a catch....
Barb Ferrigno
Jan 9, 20245 min read
40 views
0 comments
It Turns Out Customers LIKE Email
by Sheila McGee-Smith As far back as 2013, Forbes was publishing articles like, 5 Ways Email Makes Your Employees Miserable and How To...
Barb Ferrigno
Nov 8, 20233 min read
3 views
0 comments
Guide to email marketing segmentation — what, why, and how
by Adobe Experience Cloud Team Email marketing is an incredibly effective way to promote your business. It gives you the opportunity to...
Barb Ferrigno
Sep 17, 202310 min read
8 views
0 comments
7 Small Business Email Marketing Tips for 2023
Unsplash It will obviously be impossible for small businesses to match the marketing budget of larger companies and industry leaders....
Barb Ferrigno
Feb 6, 20234 min read
26 views
0 comments
11 Extraordinarily Advantages of Utilizing Email Marketing In 2023
Email marketing is one of the most powerful methods for producing conversions and sales, and this holds true regardless of the size or...
Barb Ferrigno
Jan 12, 20239 min read
16 views
0 comments
48 Spam Trigger Words You Should Stop Using in Your Emails
There are a lot of reasons why an email could end up in the spam folder. One issue that’s easy to avoid is using spam trigger words. In...
Barb Ferrigno
Dec 4, 20224 min read
84 views
0 comments
27 Follow-Up Email Subject Line Examples & Tips on How to Write Them
Irina Maltseva • Updated 29 September 2022 Hunter.io Sending multiple follow-ups can double the response rate of your cold email...
Barb Ferrigno
Dec 4, 20229 min read
55 views
0 comments
How to Build a Prospect List in 3 Steps
Ernest Bio Bogore • Updated 30 September 2022 Hunter.io Ask any seasoned sales rep, and they’ll tell you that building a sales prospect...
Barb Ferrigno
Dec 4, 20225 min read
3 views
0 comments
10 Brilliant Email Subject Lines to Boost Your Open Rates
Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to...
Barb Ferrigno
Dec 3, 20228 min read
8 views
0 comments
The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing...
Barb Ferrigno
Nov 29, 20224 min read
10 views
0 comments
Top 4 Attributes to Look for in Data Management Software
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. How you manage your data plays a big role in determining its...
Barb Ferrigno
Nov 29, 20224 min read
7 views
0 comments
16 Email Metrics All Email Marketers Should Track
By: Sofie Couwenbergh Validity Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers...
Barb Ferrigno
Nov 29, 20229 min read
9 views
0 comments
Help! Am I Suffering From List Fatigue?
By: Margaret Wolfenden Validity Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or...
Barb Ferrigno
Nov 29, 20226 min read
3 views
0 comments
Top Ways to Save Time as an Email Marketer
By: Megan Farquharson Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are...
Barb Ferrigno
Nov 29, 20225 min read
17 views
0 comments
6 Ways to Optimize Emails to Boost Brand Engagement
By: Rafael Viana Validity As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most...
Barb Ferrigno
Nov 29, 20226 min read
2 views
0 comments
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