Personalization at scale is the future of guest experience
We’re thrilled to share that Marriott International has selected Adobe Experience Cloud to help deepen its relationships with guests...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Jun 188 min read
How to use customer education to accelerate customer time to value
by Kirti Sharma Let’s say you decide to buy a kitchen cabinet from a ready-to-assemble furniture store. You rip open the layered...
217 views0 comments
Barb Ferrigno
Jun 64 min read
Harnessing the Power of Positive Customer Reviews to Elevate and Position Your Startup
image source Let's cut straight to the chase: in today's competitive market, positive customer reviews are your startup's best friend....
254 views0 comments
Barb Ferrigno
May 103 min read
Fostering Customer Connections: Essential Strategies for Sustainable Growth
Your business thrives when your customers feel valued, understood, and connected. Every day, your competitors are vying for the same...
105 views0 comments
Barb Ferrigno
Apr 304 min read
Digital Marketing Trends for Accountants: Enhancing Client Engagement in a Virtual World
Source: Pexels Today's accountants are far from just being number crunchers; they are savvy users of technology, harnessing digital...
91 views0 comments
Barb Ferrigno
Apr 91 min read
The Connection Between Visibility & Customer Experience
In today's dynamic marketplace, where competition is fierce and customer expectations are continuously evolving, understanding the...
95 views0 comments
Barb Ferrigno
Apr 91 min read
How Customer Experience Can Combat Customer Churn
In the fiercely competitive landscape of modern business, customer churn poses a significant threat to growth and sustainability....
56 views0 comments
Barb Ferrigno
Jan 223 min read
Customer Experience Strategies You Need to Explore
In the highly competitive landscape of today's business world, establishing a robust and memorable customer experience is not just a goal...
90 views0 comments
Barb Ferrigno
Dec 11, 20235 min read
How to Effectively Create an Outstanding Customer Experience
Photo by Patrick Tomasso on Unsplash In the competitive landscape of modern business, fostering an exceptional customer experience is not...
106 views0 comments
Barb Ferrigno
Nov 17, 202311 min read
From first click to last purchase: Mapping out a comprehensive customer experience strategy
by Tomsin Dollin There's little doubt that today's consumers are a fickle and demanding bunch. Easy access to product and pricing...
95 views0 comments
Barb Ferrigno
Nov 15, 20233 min read
How Well Do You Understand the Customer Journey?
by Idit Aloni Are you wondering what the term “customer journey” really means? Our White Paper entitled “The Customer Journey: The Five...
33 views0 comments
Barb Ferrigno
Nov 13, 20233 min read
Perfect Customer Experiences Today
by Idit Aloni As we all know, the field of customer experience is undergoing significant changes. Technology, data and the essential...
23 views0 comments
Barb Ferrigno
Nov 13, 20232 min read
Loyal Customers Should Be Your Most Forgiving Customers
by Idit Aloni Every organization strives to create perfect experiences, putting in place the systems that create the ultimate journey for...
5 views0 comments
Barb Ferrigno
Nov 13, 20232 min read
How to Ensure Every Customer Interaction is a Positive One
by Yair Lehrer Nothing is more frustrating than receiving that call. An anonymous number jumps up on the screen at the most inconvenient...
4 views0 comments
Barb Ferrigno
Nov 13, 20232 min read
Why bother to get to know your customer
by Liron Golan Why bother to get to KNOW your customers? In the past, service providers were in a position of authority. Customers who...
2 views0 comments
Barb Ferrigno
Nov 13, 20233 min read
Digital vs Physical: Who Drives the Customer Experience?
by Nevo Peretz Today's consumers expect an effortless and personalized experience; they are used to digital experiences provided by the...
52 views0 comments
Barb Ferrigno
Nov 13, 20232 min read
My customer service is NICER than yours!
by Liron Golan The voice of the customer is probably the most important thing for any organization to look at. That voice can help...
3 views0 comments
Barb Ferrigno
Nov 13, 20232 min read
How Digital Transformation Drives the Customer Experience?
by Nevo Peretz It seems everyone's talking about Digital Transformation. In fact, many reports indicate that digital transformation is...
1 view0 comments
Barb Ferrigno
Nov 13, 20234 min read
Customer Experience - A Look into the Future
by Ryan Ofek For any business the ability to see into the future is something they would probably pay millions for. To know the future...
0 views0 comments
Barb Ferrigno
Nov 13, 20232 min read
Houston, do we really have a customer experience problem?
by Rafi Kretchmer "Yes. Yes. It is working now. Thank you! I really appreciate your professionalism and attitude". When managed in the...
0 views0 comments
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