Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Strengthen Your Customer Relationships Through Branded Content
Five Key Steps for a Successful Company Branding Process
How much does it cost to brand a startup company?
8 Mistakes to Avoid When Naming Your Business
Common Company Naming Mistakes
Company Naming vs. Company Branding
Rebranding Your Company — Five Steps to Renaming Your Business
4 Smart Reasons for Changing Your Company Name
Finding Your Brand’s True Purpose
5 Ways To Build Your Personal Brand
Reasons Why Many Brands Don't Use Schema
Bringing emotion into the customer experience
Finding Your Brand’s True Purpose
The Benefits of Rebranding Your Company
The Company Naming Process – Finding Your Key Ingredients
You have a company name, but do you have a brand story?
How to Design Packaging That Tells Your Product’s Story
The Most Successful Brands Focus on Users — Not Buyers
Increase the Value of Your Personal Brand Via Continuing Education