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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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The Elements of Great Branding with Jess Adanich
Jim Cermak TradeShowu.biz Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why...
Barb Ferrigno
Apr 19, 20221 min read
3 views
The Importance of Organic SEO for Brand Awareness
Organic online brand awareness is a problem for a lot of companies. The good news is that you have the power to control how people find...
Barb Ferrigno
Feb 2, 20223 min read
40 views
10 tips for naming a business or blog
by Bryan Caplan Naming a business is like naming a baby. I’ll never forget when my wife, Linda, was six months pregnant with our...
Barb Ferrigno
Jan 2, 202219 min read
4 views
Guide to Rebranding Your Business' Marketing
Rebranding is where your company changes its corporate image or organization. It might create a new logo or develop a new name. During...
Barb Ferrigno
Nov 20, 20213 min read
10 views
Top Books on Remote Teams
by Chris Dyer This year, 2021, may well go down as the year that all those books on working remotely hit the shelves. A quick search on...
Barb Ferrigno
Oct 14, 20215 min read
28 views
5 Ways To Get Your Brand Known
Building brand awareness for your business is more important than ever as consumers look for greater transparency and two-way...
Barb Ferrigno
Oct 1, 20213 min read
29 views
How should brands market their sustainability efforts?
Source In the age of growing environmental awareness, consumers demand more from the brands they work with than offer a good product and...
Barb Ferrigno
Jun 9, 20214 min read
38 views
The Complete Guide to Successful Branding in 2021
by Sam Makad Products represent far more than just something that consumers purchase to fulfill needs and wants. In many cases, they're...
Barb Ferrigno
Mar 15, 20216 min read
20 views
Consider My Brand: How to Shine Through the Noise
By: Stephen Houraghan When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of...
Barb Ferrigno
Jan 25, 20214 min read
4 views
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing
By: Chris Wallace Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand...
Barb Ferrigno
Dec 14, 20204 min read
6 views
Small Business Branding: How To Build A Strong Brand Image On A Budget
by Lou Zandrian Lobrin There is a common misconception that working on your business branding is complicated and expensive. It’s no...
Barb Ferrigno
Nov 30, 20207 min read
50 views
6 Ways to Protect Your Online Reputation and Brand
by Sam Makad One of the primary objectives of internet marketing is to make your business and product so attractive to your target...
Barb Ferrigno
Oct 31, 20204 min read
26 views
5 Tips to Create a Brand Book
So you’re looking for ways to give your brand a boost and that’s when you encountered the term “brand book.” Now you’re wondering if a...
Barb Ferrigno
Oct 31, 20207 min read
28 views
How and Why You Should Protect Your Brand As An Influencer
by TNS Experts When you are an influencer on social media, you are your own brand. And because of this, it is easy to assume that your...
Barb Ferrigno
Oct 31, 20203 min read
8 views
3 Ways to Use Images to Bring Attention to Your Brand
The phrase that a picture can speak a thousand words is one that we all know well. Marketers love to use and if you think about it, it is...
Barb Ferrigno
Sep 27, 20203 min read
6 views
5 Simple Strategies To Grow Your Brand Reputation
It takes time to build your brand's reputation because you have to keep proving yourself to your customers over and over again. However,...
Barb Ferrigno
Sep 16, 20203 min read
20 views
How to Maximize Your Online Brand Exposure
If your business is to succeed in the competitive digital climate of today, you need to maximize its online brand exposure. There are a...
Barb Ferrigno
Sep 8, 20202 min read
48 views
5 Tips to Build Your Brand from Scratch
Starting your own business is hard as it is but the question of establishing a brand is so intimidating that a lot of people prefer to...
Barb Ferrigno
Aug 10, 20204 min read
31 views
Free Branding tools for your new Business in 2020
I've got some free digital tools you can use to help you brand your business. Here I will be focusing on the free branding tools you can...
Barb Ferrigno
Aug 1, 20205 min read
11 views
3 Tips for Going Through the Rebranding Process
Are you trying to figure out how to rebrand your company and aren't sure where to start? Read this article to learn more about the...
Barb Ferrigno
Jul 22, 20204 min read
10 views
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