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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Have You Noticed an Increase in Digital Advertising Costs?
With the world turning to online solutions due to several countries going into lockdown the price of advertising appears to be...
Barb Ferrigno
Jul 30, 20204 min read
7 views
Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Craig Simpson Author and Owner of Simpson Direct, Inc. Is a long subject line better than short? Do green envelopes do better around...
Barb Ferrigno
Jun 12, 20205 min read
11 views
How to Reach Millions of Europeans With Creative Advertising
Simon Moser Founder of Polygrowth Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret....
Barb Ferrigno
Jun 12, 20205 min read
11 views
Advertising is Changing -- Know How to Lean into the Change
John Rampton Entrepreneur and Connector It's more important than ever that organizations harness the power of creativity . This isn't...
Barb Ferrigno
Jun 12, 20203 min read
9 views
0 comments
Top Three Advertising Types
Advertising can be defined as sponsored communication promoting an idea, product, or service. Thomas J. Barratt is thought of as the...
Barb Ferrigno
Apr 24, 20202 min read
28 views
0 comments
What Happened To Print Advertising?
by Matt Zucker CMO Network Buying a magazine at a newsstand feels so special now. At $5.99, $7.99 or more, it's pricey compared to the...
Barb Ferrigno
Jan 11, 20204 min read
8 views
0 comments
Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.
Pete Boyle Founder of PJBoyle and Conversion Copywriter How do certain brands consistently churn out killer copy? Copy so good it not...
Barb Ferrigno
Jul 25, 20194 min read
8 views
1 comment
Advertising is Changing -- Know How to Lean into the Change
John Rampton Entrepreneur and Connector It's more important than ever that organizations harness the power of creativity . This isn't...
Barb Ferrigno
Jul 25, 20193 min read
9 views
0 comments
How Bots Steal Your Online Advertising Budget
Harry Kabadaian CEO of Fancy Lab Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of...
Barb Ferrigno
Jul 25, 20194 min read
16 views
0 comments
Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.
Pete Boyle Founder of PJBoyle and Conversion Copywriter How do certain brands consistently churn out killer copy? Copy so good it not...
Barb Ferrigno
Jul 15, 20194 min read
4 views
0 comments
Tips for Effective Advertising
by Queensland Government What you say and how you say it in words, sounds or pictures can be vital to your advertising success. Aim for...
Barb Ferrigno
Jul 7, 20192 min read
5 views
0 comments
6 Advertising Tips for Small Businesses
Advertising works because of a combination of things: Relevancy of your message. Reaching the right target audience(s) Frequency - ...
Barb Ferrigno
Jul 7, 20193 min read
6 views
0 comments
Mobile Advertising Is Growing Up and Going Mainstream
by Marketing Tango Last year mobile online traffic surpassed desktop traffic . Now that mobile advertising has established itself, it’s...
Barb Ferrigno
Jul 6, 20192 min read
6 views
0 comments
An Overview of Your Advertising Options on YouTube
Nathan Mendenhall @NCMSocial Touted as the web's second largest search engine , YouTube occupies a unique space within the social media...
Barb Ferrigno
Jun 30, 20193 min read
6 views
0 comments
The Future of Global Advertising
Advertising is changing around the world, and is set to undergo even more growth in the future. Learn how modern advertising is expected...
Barb Ferrigno
Jan 24, 20192 min read
335 views
1 comment
Effective Online Advertising Tips for Small Businesses
By Russell Johns, Posted March 2, 2017 In Small Business Advertising The 2016 Marketing Trends Report found that 1 in 5 small business...
Barb Ferrigno
Jan 24, 20194 min read
20 views
Print Advertising Tips for Local Businesses
by Yoon Cannon If you want to attract more customers to your local business print advertising should be a foundational part of your...
Barb Ferrigno
Jan 24, 20194 min read
7 views
0 comments
PPC ADVERTISING TIPS FOR SMALL BUSINESSES
by Alice Joynt Pay Per Click (PPC) for small businesses is one of the most cost-effective ways to get your website noticed. Depending on...
Barb Ferrigno
Jan 24, 20194 min read
10 views
0 comments
Advertising Ideas for Small Businesses
It's not enough to rely only on word-of-mouth anymore BY SUSAN WARD Updated May 14, 2018 Word of mouth is excellent small business...
Barb Ferrigno
Jan 24, 20193 min read
18 views
0 comments
Monitoring the success of your advertising
by Queensland Government You should measure and analyse the results of your advertising. This will help you assess whether you are...
Barb Ferrigno
Jan 24, 20192 min read
8 views
0 comments
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