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Press Release Do-It-Yourself Kit 
 What Makes a Press Release Newsworthy
The Key Components of a Press Release
Guidelines for the Various Types of Media
Press Release Templates for Specific Industries
Top Newspapers Nationwide - With Contact Information
Media Newspaper Associations - With Contact Information |
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Put Wings on Your
Press Release: Media-Savvy Distribution Tips
Press releases are an excellent
source of free publicity. But don.t automatically assume that this
publicity is actually FREE. In fact, you.ll want to do a thoughtful
pitch and thorough follow-up to ensure your story makes it to press.
- Confirm the Editor
and Department. This information can be found in the fine print
on web sites and in newspapers. You should always be contacting the
department that matches the subject matter.
- Contact First, and
then Send. Unsolicited mailings rarely get a response. Call the
editor or journalist and pitch your story naturally. If there.s interest,
that.s when you send your press release package.
- Personalize Your
Package.Nothing turns an editor off faster than a mass e-mail
with mysterious attachments. All greetings should contain the editor.s
name and all attachments clearly labeled. One contact to a mail.
- Be Newsworthy, Not
Commercial. A journalist never cares if you.ve launched the greatest
new product, service, or web site. They only care if it gives them valuable
info for their audience. This is paramount.
- Follow-up, Timely
and Politely. Just because you haven.t heard back doesn.t mean
they.re not interested. Journalists. lives are hectic; if they.ve
shown interest, don.t be afraid to call again.
Remember, the primary goal in distributing
your press release package is to make a journalist.s life easier;
do that, and they.ll gladly give you a prime audience eager for the
services you provide.
For advice, assistance, or full-service
management of your press release by PR experts, contact Concept Marketing
Group by email at pressrelease@marketingsource.com.
